World's Best The World's Best Safari Outfitters in 2016 By Flora Stubbs Flora Stubbs Instagram Flora Stubbs is the executive editor of Travel + Leisure. She has been a journalist for over 20 years, and a travel editor for over a decade. Travel + Leisure Editorial Guidelines Published on July 6, 2016 Share Tweet Pin Email Trending Videos Photo: Olaf Otto Becker When it comes to high-end safari planners, insider knowledge and impeccable organizing skills are standard. What separates the great outfitters from the very best is the ability to listen to clients and then create a trip that aligns with their personal desires and exceeds their expectations. That’s what lifted Deeper Africa, a small company that specializes in eastern and southern Africa, to the top of this year’s World’s Best list. Wil Smith and Karen Zulauf, the couple behind Deeper Africa, make a point of accommodating each client as they would a personal guest. “Deeper Africa's expert understanding of African safaris, and their willingness to listen and customize our itinerary, allowed us to put together the trip of a lifetime,” wrote one reader. “We could not imagine a more perfect experience.” Every year for our World’s Best Awards survey, T+L asks readers to weigh in on travel experiences around the globe—to share their opinions on the top hotels, resorts, cities, islands, cruise lines, spas, airlines, and more. Readers rated safari outfitters on their staff and guides, itineraries and destinations, activities, accommodations, food, and overall value. Deeper Africa was a first-time winner — and it wasn’t the only one. Second place went to another debut, Extraordinary Journeys, founded by mother-daughter team Marcia and Elizabeth Gordon. “Extraordinary Journeys planned by far the best travel experience of my life,” one reader proclaimed. “The itinerary was flawless and everything went off without a hitch. We had a minor hiccup in Mozambique, but Extraordinary Journeys had it sorted out within minutes. I was honestly shocked by their responsiveness.” Here’s to more happy surprises. 01 of 10 No. 10: Africa Adventure Company Courtesy of Africa Adventure Company Score: 94.43 02 of 10 No. 9: Africa Adventure Consultants Courtesy of Africa Adventure Consultants Score: 94.88 03 of 10 No. 8: Thomson Safaris Courtesy of Thomson Safaris Score: 96.67 04 of 10 No. 7: Lion World Travel Dook Score: 97.15 05 of 10 No. 6: Mango African Safaris Courtesy of Mango African Safaris Score: 97.63 06 of 10 No. 5: Ker & Downey Courtesy of Ker and Downey Score: 97.64 07 of 10 No. 4: Rothschild Safaris Courtesy of Rothschild Safaris Score: 97.82 08 of 10 No. 3: Micato Safaris Courtesy of Micato Safaris Score: 98.26 09 of 10 No. 2: Extraordinary Journeys Courtesy of Extraordinary Journeys Score: 98.62 10 of 10 No. 1: Deeper Africa Olaf Otto Becker Score: 99.43 This small outfitter based in Colorado doesn’t try to do it all — geographically, at least. Deeper Africa specializes in just seven countries — Tanzania, Kenya, Uganda, Rwanda, Namibia, Botswana, and Zimbabwe — and in providing highly personalized service. “Deeper Africa worked with us to get us the exact experience we were looking for,” said one T+L reader. Plus, it's easy to see Deeper Africa’s commitment to conservation-minded, socially conscious tourism. “It was more than a safari,” another reader said. “I felt connected.” Was this page helpful? Thanks for your feedback! Tell us why! Other Submit