By Emily Holt
May 06, 2016
Tree lined road, Upper Ojai
Credit: Joseph Sohm

Ojai has been a destination for peace-loving spirituality seekers since the 1920s. Scottish model Kirsty Hume first visited the town, a 90-minute drive from Los Angeles, 14 years ago. Since then, SoCal cool kids have opened boutique hotels, lifestyle stores, and artisanal markets. “Ojai has a slower and more gentle pace,” says Hume, who lives near Malibu but makes the trip to Ojai often. “It’s a wonderful respite from the energy of a big sprawling metropolis.”


Ojai Rancho Inn: This former 1950s inn has earthy, Instagram-ready décor: indigo-dyed curtains, handcrafted furniture, and woven-leather deck chairs. Doubles from $139.

rancho inn
Credit: Courtesy of The Ojai Foundation


Farmer and the Cook: Hume picks up juices, baked goods, and produce from this market, which doubles as a Mexican café serving sopes and Swiss-chard enchiladas. Entrées $9–$14.


In the Field: In 2014, Channon Roe, an actor and interior designer, and his wife, Bianca, a former model, opened this shop in a 1920s Spanish-style building, with an eye toward bohemian products and cult labels. Look for Mister Freedom jeans, children’s tepees, and Chemex coffee makers.


Ojai Foundation
Credit: Doug Ellis Photography

Los Padres National Forest: At this protected area 20 minutes from Ojai, Hume hikes the nine-mile North Fork Matilija route, which has a creek with waterfalls and swimming holes.

Ojai Foundation: This 41-year-old spiritual retreat attracts peaceniks looking to find themselves at workshops that involve sharing stories, wandering the gardens, and navigating a ropes course.

To see some of Ojai's best wellness spots, check out the video.