These Are the 10 Friendliest Cities Around the Globe, According to Reviews

Italy's Matera tops the list, followed by Bled, Slovenia and Taitung City, Taiwan.

When it comes to traveling to a new destination, a little kindness can go a long way. is putting that spirit at the forefront with yesterday's release of its Most Welcoming Cities on Earth for 2022 list. Chosen after analyzing 232 million of its verified reviews, the top 10 cities criss-cross the globe ranging from charming mountain towns to surprising island escapes.

Topping the list is the southern Italian city of Matera, one of the world's oldest continuously inhabited areas. A UNESCO World Heritage Site since 1993, it's known for its natural caves — many of which serve as accommodations like Sextantio Le Grotte Della Civita — in addition to its welcoming community.

View of Matera, Italy from a stone archway
Arcangelo Piai/Courtesy of

Next up is the Slovenian city of Bled, a soothing sight for the eyes with its namesake lake and the Julian Alps in the background. But it's also a popular destination for active travelers, with water sports, biking, and hiking (especially along the trail to Bled Castle).

Aerial view of the famous lake Bled with its island with a church, an icon of Slovenia.
Didier Marti/Getty Images

In third place is the Taiwanese city of Taitung. Located on the southeastern corner of the island nation, the temperate tropical climate is complemented by a delectable culinary scene, particularly at Taitung Night Market, as well as stunning views from Liyushan Park. The Little Mansion Homestay is a popular place to stay, with one guest saying that the "owner's attention to detail is out of this world."

Scenic View Of Mountains in Taitung City, Taiwan
Hàn Bin Zhuang/Getty Images

A pair of European cities come up next: Greece's coastal city of Nafplio, an under-the-radar destination known for its candy-colored neoclassical villas and Palamidi Castle, followed by the central Spanish city of Toledo, with its standout architectural history, especially at Toledo Cathedral, decorated with tapestries showcasing the feast of Corpus Christi.

Nafplio Aetoma Hotel from a balcony with wine and fruit
Courtesy of
Toledo, Spain seen from the top of the city
JoseIgnacioSoto/Courtesy of

The top 10 is rounded out by Brazil's village of Monte Verde, Belgium's storybook medieval town of Bruges, Indonesia's surfer's paradise Nusa Lembongan, Ponta Delgada in Portugal's lush mid-Atlantic Azores islands, and Vietnam's Hoi An, where white-sand beaches juxtapose against its bustling old town.

Sunset views overlooking Hoi An's downtown colonial and historic center from a rooftop perspective.
Matthew Micah Wright/Getty Images

The 2022 Most Welcoming Cities on Earth is just one part of's 10th annual Traveller Review Awards, an honor given out to 1,261,273 accommodations, car rental companies, and pre-booked taxi providers across 220 countries and territories. The Most Welcoming Cities were taken from the places that had the highest percentage of properties receiving the Traveller Review Awards, and the cities themselves each had at least 50 award recipients, though the company notes they "were curated slightly for geographic spread."

The award distribution also showed that travelers are still favoring apartment rentals over hotels, guest houses, and bed-and-breakfasts. Also, it showed that guests value staff friendliness, cleanliness, and location the most when looking for a place to stay.

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