Good news for addicts of the cosseting effects of Bliss: the leader in urban pampering is rolling out its concept to W properties across the globe, starting this month with Bliss49 (541 Lexington Ave.; 212/755-1200;, a full-service spa on the fourth floor of the hotel chain's New York flagship. The over-the-top facilities include a Turkish hammam, an innovative aromatherapy steam room, private massage suites, and a nail-drying lounge with flat-screen TV's. For male guests, pains have been taken to ease the stigma of mani-pedi visits. The guys' locker room comes equipped with cold beer and an Xbox—reason enough to splurge on the carrot-and-sesame body buff. Additional outposts are planned for San Francisco, Los Angeles, and Chicago.
—Aaron Barker