George Clooney and Lin-Manuel Miranda Joined Forces to Help Puerto Rico and There’s Coffee Involved
George Clooney and Lin Manuel Miranda are on a mission to revive Puerto Rico's coffee industry, one cup of joe at a time.
The famed actor and beloved playwright are teaming up with coffee brand Nespresso and nonprofit organization the Hispanic Federation to bring awareness to coffee farming on the island. The partnership comes as Puerto Rico's coffee industry is still suffering from the aftermath of 2017's Hurricane Maria and Hurricane Irma, which together destroyed 80 percent of the island's coffee trees and harvest.
From Oct. 21–27, the A-listers are encouraging coffee drinkers everywhere to donate to the Hispanic Federation on Nespresso's website. Those who contribute will have early access to the coffee brand's limited-edition flavor, Cafecito de Puerto Rico.
Proceeds from the caffeinated venture will go towards an effort to plant 2.25 million new coffee trees in Puerto Rico. To date, Nespresso has committed $1 million as part of a three-year initiative to revitalize Puerto Rico’s 50,000 coffee bean-producing trees.
Aligning with Nespresso's existing efforts in sustainability, coffee afficinatos can further support the effort by recycling their capsules using a limited-edition recycling bag. Each bag — designed with original artwork by Puerto Rican artist Gerardo Cloquell — represents one tree that will be planted on the island.
Clooney has been appearing in Nespresso ads since 2006 and is also the brand's ambassador. Miranda — who revealed in the promo video for the partnership that he has an ankle tattoo of a coffee cup — also has close ties to the Hispanic Federation as he was this year's chairperson at their April gala. His father is also its founding president.
Cafecito de Puerto Rico will become widely available for purchase on Oct. 28.