“We are proud to support the brave professionals fighting on the frontlines..."

By Cailey Rizzo
Updated April 08, 2020

Easy, breezy, beautiful, sanitized.

During the COVID-19 pandemic, businesses around the world have been forced to quickly adjust to rapidly-changing demands, and your favorite drugstore beauty brands are next up to help.

Courtesy of Coty

Coty Inc. — which owns a variety of high-profile beauty brands, including Covergirl, OPI and Sally Hansen — is shifting focus to help combat the global hand sanitizer shortage. The company’s factories in the U.S. and Monaco have already begun producing bottles of hydro-alcohol gel and other factories will begin production this week.

Coty expects to produce tens of thousands of bottles each week, which they will deliver free of charge to medical and emergency services staff. Factory workers and pharmacy staff will also receive bottles of sanitizer.

Courtesy of Coty

“As a responsible beauty company, we make our resources and facilities available to help the communities we are operating in during these exceptionally challenging times,” Pierre Laubies, CEO of Coty, said in a statement. “We are proud to support the brave professionals fighting on the frontlines against COVID-19 by providing hand sanitizer where it is needed.”

COTY is the latest of brands that have pivoted to producing hand sanitizer during the COVID-19 pandemic. LVMH, which owns Louis Vuitton and Guerlain, repurposed its perfume factories to produce hand sanitizer for France. And distilleries in Brooklyn began producing small-batch hand sanitizer for customers and hospitals in New York.

Other companies are making shifts to help the cause also.

Carnival Cruises has offered its ships to be used as temporary, floating hospitals while medical facilities on land are facing a bed shortage. And Airbnb is also providing free stays for medical workers around the world.

And it’s not just big companies that are helping out during the pandemic. One couple in Texas left a $9,400 tip on their $90 bill at a restaurant as a “hold tip to pay your guys over the next few weeks.”

If you’re looking to help out during the pandemic, here's how you can offer support to your favorite local businesses to help them stay afloat.

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