After several false starts since last fall, we can now finally (finally!) say: The British are coming! And they’ve never looked better. Tomorrow, Topshop—translator of London’s latest runway trends for the High Street—opens on Broadway (near Broome Street).

Modeled after its Oxford Circus flagship, the brand’s first American location is a whopping 40,000-sq.-ft., six-level space in New York’s SoHo neighborhood. The first two floors display women’s clothing, shoes, and accessories, including a bohemian collection by Kate Moss and collaborations with cutting-edge UK labels like Preen and Emma Cook; the lower level is reserved for Topman, featuring a “T” room (read: short-sleeve shirts) and a “Smart” area with tailored pieces and knitwear. Meanwhile, a team of Style Advisors will be on hand for private consultations, and available via text for same-day deliveries—possibly the coolest "Help" since The Beatles.