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Watch out NOOK Simple Touch with GlowLight, you’re no longer the only e-reader with a light-up display in town. Last week, Amazon announced the upcoming release of the next stage in the Kindle series: Kindle Paperwhite.

Now, don’t get me wrong, I really love my NOOK, but I’d be lying if I didn’t say that this new Kindle screen is an impressive piece of equipment. The screen is much sharper—they’ve managed to squeeze in 212 pixels per inch, a 62% increase over its last iteration. Unlike its NOOK competitor, the Paperwhite’s light is on at all times, but regardless, Amazon promises that the battery will last an astounding eight weeks! This is on par with NOOK, though the latter is based on the GlowLight being off. Both are based on 30 minutes of reading a day.

A few other great features of the Paperwhite: it has a magnetic smart cover, similar to that of the iPad, so it will turn on and off automatically; it gauges your reading speed, and at the bottom of the screen, it displays the amount of time you have left before finishing your book; and it weighs a mere 7.5 ounces. (The NOOK, which is just under 7 ounces.)

Paperwhite is available for pre-order now, but won’t ship until October 1. It’ll run you $20 less than the NOOK, at just $119 for the Wi-Fi version, or $179 for the 3G version. (NOOK does not offer a 3G device.) And don’t worry, if you opt for the Paperwhite 3G, you won’t have to sign up for a monthly plan; you’ll be connected anywhere there’s a signal, with no additional charge.

Game on.

Joshua Pramis is the social media editor and resident tech aficionado at Travel + Leisure. Follow him on Twitter: @joshuapramis