What’s trending in Morocco’s style capital? Fashionable insiders walk us through their favorite neighborhoods.
Credit: Alvaro Leiva

One City, Three Enclaves

What’s trending in Morocco’s style capital? Fashionable insiders walk us through their favorite neighborhoods.

Industrial Zone: Maryam Montague, the guru behind cult design blog My Marrakesh, favors this evolving area, 20 minutes outside the city, for its designer ateliers. "Laurence Landon (294 Z.I. Sidi Ghanem) creates custom chandeliers with 1920’s glamour," Montague says. "I order my tagines at Loun Céramique (505 Z.I. Sidi Ghanem; loun​marrakech.com), a showroom that uses high-​quality glaze. Be sure to stock up on sleek leather goods at M’H (369 Z.I. Sidi Ghanem; martine​hillen.com). Topolina (436 Z.I. Sidi Ghanem; 212-6/​5134-5795; also at 134 Dar El Bacha, in the medina) sells ethnic-​inspired dresses in classic silhouettes, coats with colorful linings, and loafers in a dizzying array of African fabrics."

Medina: For Kamal Laftimi—restaurateur behind the famous Le Jardin des Épices and the recently debuted Nomad—the dusty-pink ancient walls of the medina are home. "The streets and the people energize me," he says. One of the places he frequents: Souk Cherifia (15 Sidi Abdelaziz), a mezzanine of tiny boutiques, all with a global sensibility. "There are the soft, handwoven towels at La Maison Bahira (No. 15); rattan sun hats and lanterns at Original Marrakech (No. 4, first floor); or the casual men’s wear at fashion photographer turned designer Randall Bachner’s new store, Marrakshi Life (No. 1),” Laftimi says. "Go with a guide to Souk Kebir Nerjjarine, where Stall 99 (no phone) sells herbal lotions, eucalyptus soaps, and fragrant rose oils that will instantly transport you back to Morocco."

Guéliz: In contrast to the medina and its labyrinthine allure, this is a district of wide boulevards. "We walk everywhere," say expats Samuel and Caitlin Dowe Sandes, founders of Popham Design, a tile studio with a diverse clientele. "Laetitia Trouillet is the city’s go-to personal shopper. Her atelier, Studio Lalla (5 Rue de Liberté; 212-6/​6147-7228), showcases boho handbags along with jewelry by Parme Marin," Caitlin says. "Make an appointment at Fennwerk (148 Ave. Abdelkrim El Khattabi #B4), to peruse Nicolas Carré’s rare tribal rugs and Midcentury furniture. 33 Rue Majorelle (33 Rue Yves Saint Laurent) is like a well edited mini-​souk. Browse for cups and plates by Chabbi Chic and haute couture from Noureddine Amir—finish up at the little café for juice and a salad."

By Katie JamesJacqueline Gifford and Gisela Williams