After a stratospheric rise and precipitous tumble, the City by the Bay is reclaiming its glory days with bold design, innovative chefs, stylish boutiques, and burgeoning neighborhoods fit for hippies and hipsters alike. Lynn Yaeger reports.
Catherine Ledner A view of the Ferry Building tower from the Embarcadero.
| Credit: Catherine Ledner

"San Francisco these days?It's like a groovy Mayberry!" Ben Ospital tells me on my first night in town. We are lingering over a three-hour dinner with his sister, Chris, at Quince, a restaurant in the once down-and-out neighborhood of Hayes Valley, just west of the Civic Center. Ben is a native San Franciscan who owns, with his mom and Chris, the nearby MAC (Modern Appealing Clothing) boutique, which stocks avant-garde Belgian designers like Walter van Beirendonck and has been a mainstay for local fashion mavens since the original store opened downtown on Post Street, 25 years ago.

I mention some of the people I plan to talk to while I'm in town—hotelier Chip Conley, artist Catherine Wagner, restaurateur Dennis Leary—and it turns out Ben has hung with all of them at one time or another. The small-town grooviness that he speaks of comes from places like Quince: a clean white room with an easy blend of high and low, a seamless mix of the elegant and the egalitarian that I will come to see as emblematic of San Francisco itself. At Quince, the nuanced food could not be more carefully prepared. The chef trained at Chez Panisse, and the menu is so obsessed with freshness, it offers the provenance of every chop and bean—but the vibe is unpretentious, and Ben tells me the owner bought the unmatched vintage tableware on eBay.

I know Ben from fashion circles (the worldwide coterie of Belgian-fashion fans is even smaller than you might think) and he has been urging me for the last few months to check out San Francisco's renaissance firsthand. My last trip was during the height of the dot-com boom, when every restaurant was booked way in advance, and I nearly starved looking for simple food—anything—on a Saturday night. Now, with the cyber interlopers having vanished into thin air, things are at once calmer and cooler; the inmates, to everyone's relief, are back in charge of the institution. With the reopening of the De Young Museum imminent, and new boutique hotels, galleries, bistros—whole neighborhoods!—popping up practically overnight, Ben's pleas of "Come visit!" became impossible to resist.

Indeed, when I ask the Ospitals over dinner to tell me everything they love about their hometown, their enthusiasm is overwhelming. "We love eating outside at the Foreign Cinema, where they show old movies on the wall, and late nights at Emmy's Spaghetti Shack, and Mexican hot chocolate from Mijita in the Ferry Building," Chris, who has fire engine–red hair, tells me. Anything besides food? "Well, the art galleries at 49 Geary are great," Ben adds. "Oh, and Amoeba Music in the Haight, which is so good that a guy in Antwerp asked me about it. And let's not forget the gospel service at Glide Memorial Church." Church?"The pastor, Cecil Williams, is our local Martin Luther King Jr.Bill Clinton goes when he's in town. Socialites hand over their Mercedes keys and sit in the pews between ex-cons and drag queens."

I will encounter countless examples of this extreme lack of snobbery, this spirited openness, wherever I go in the Bay Area. There's an earnestness, a touching lack of cynicism here that to my jaded East Coast eyes is a revelation. Though politically progressive ideas are an integral part of the city's heritage—S.F. was, after all, the cradle of three radical 20th-century social movements (the Beat Generation, hippies and the Summer of Love, and the fight for gay rights)—this resurgence of unbridled optimism seems fairly recent. San Francisco is finally recovering from what one person I talked to described as "a five-year hangover after a five-year binge." Now, at long last, the migraine is clearing.

On the theory that nothing lifts a hangover like a good bar, I go to meet the masterminds behind Otis, a combination restaurant-hangout–private club near Union Square, at the site of the former Iron Horse, which used to be an old boys–martini sort of place. Damon White, one of the partners, grew up in Harlem and worked in Los Angeles as an actor and a promoter before arriving in San Francisco. He says he noticed there was something lacking in the local nightlife: sex appeal. So White and his partner, Joseph Latimore, burrowed into their Rolodexes and decided they could make a significant mark by creating a club in the most traditional sense: one with a members-only policy. It would be a sort of Soho House for the Golden Gate–society set, a West Coast outpost of the kind of spot more readily associated with New York or London or Berlin.

In fact, Nicolo Bini, Otis's architect, cuts quite a figure in local society (I see his photo in the social pages of the paper three times while I'm in town). Bini tells me he looked at the city itself for inspiration: Otis's eclectic décor reflects San Francisco's nutty amalgam of flamboyant and folksy—a mural is painted with gold leaf, the light fixtures are modeled after costumes worn by Moroccan belly dancers, and porcelain antlers decorate the walls. "There's so much here, such cultural diversity," Bini says, beaming. When I point out that Otis's door policy seems antithetical to the ethos of the town, he looks genuinely hurt. "No, no! We're going to find a way to have different age groups, different income levels. We want diversity! We want it to be like a juke joint." I have my doubts—it hasn't been my experience that freewheeling, inclusive nightspots have a VIP list—but then again, there's something sweet about this longing for sophistication and polish in a city that tends to eschew the merest whiff of affectation.

Though Otis is Union Square's single haute boîte, there have long been plenty of high-end shops in the area, including Gump's, the old-line San Francisco department store that sits just across the street from Otis. As long as I'm in the neighborhood, I visit a few favorites: Lang Antiques, for its ravishing heirloom jewels; Babette, whose Issey Miyake–ish clothes are perfect for travel; Wilkes Bashford, where I covet the alligator loafers; and Three Bags Full, a sweater store specializing in hand knits, many from England, that sell 12 months a year in this crisp climate. I pause for a moment to mourn the passing of City of Paris, a department store with a fabulous glass dome on Union Square. Neiman Marcus gutted the space (save for the dome, which is still extant) after preservationists waged, and ultimately lost, a fierce battle.

Early the next morning, I take a taxi to the almost finished De Young Museum. The driver, who is brimming with enthusiasm as he takes me out to the site, is hardly the only one excited about the museum's new building—Nicolo Bini fairly crowed when I brought up the De Young. "It's turning San Francisco around! There have been a lot of naysayers, but it'll knock your socks off!" I'm ready to lose my socks as the cab meanders through Golden Gate Park and pulls up to the reborn museum, which, despite its avant-garde exterior—including a striking overhang, ribbon of windows, and spectacular observation floor—looks right at home in the park.

The old De Young was irreparably damaged in the 1989 earthquake. When it came time to rebuild, municipal funding problems emerged, so Dede Wilsey, a reigning society queen (and the subject of a scathing new memoir by her stepson, Sean Wilsey, that casts her as an evil stepmother), raised the money single-handedly. The famed Swiss architectural firm Herzog & de Meuron was hired to design it, and though the result is uncompromisingly modern, the De Young is nothing like, say, New York's Whitney Museum, a building that always seems to have a chip on its massive shoulder.

The angular, copper-clad structure, which manages to be both dramatic and inviting, will patinate to a rich green as the copper oxidizes, a process that in the sea air may be more rapid than the planners at first imagined. The patterns embossed on the copper have a pretty amazing backstory: the architects photographed dappled sunlight on the building through the tree canopy, translated the images into stencils, then transferred them onto the façade. There's not a single duplicated pattern in the 960,000 pounds of sheathing, and, in a nod to the environmental consciousness of the city, all the metal is recyclable. Inside, the galleries offer an unusual sense of transparency—showcases are constructed so that you can walk around an object and view it from all angles.

My second stop is photographer Catherine Wagner's warehouse studio, in the Mission District. The renowned San Francisco artist's show "Re-Classifying History" will be the inaugural exhibition at the De Young's Connections Gallery. As I enter Wagner's sun-flooded workspace, she's poring over photos of an installation she did for the Comme des Garçons store in Kyoto. Wagner and I bond over a shared love of Rei Kawakubo; the artist says she sometimes finds things on sale at Susan, the one place in town that stocks a good assortment of Japanese designers. Indeed, when I visit Susan, on Sacramento Street in Presidio Heights, a few days later, I'll spend a lot of time trying on clothes by Undercover, a Tokyo label so wacky that it's exceedingly hard to track down even in Manhattan. Then I'll wander around the neighborhood, which is hushed and expensive and feels like a West Coast East Hampton. (It's the sort of place where Carrie Bradshaw might have shopped if she'd married Big and moved to Napa.)

For part of her De Young installation, Wagner is making a video in which she asks foreign-born Americans to give their impressions of Christopher Columbus. One of her interviewees is Charles Phan, who opened the incredibly popular Vietnamese restaurant Slanted Door in the Mission in 1995. (He has since moved to digsin the Ferry Building with sweeping bayfront views.) Phan also happens to be among Wagner's best friends: he threw a birthday party for her at the restaurant when she turned 50 last year.

"This is such a small town," Wagner admits. "My art-world friends are always asking me, 'When are you going to leave that sleepy little fishing village?'" But she's fiercely loyal. "We're still recovering from the trauma. Before the dot-commers lost all their money, you couldn't get into your favorite restaurant. Or, you'd be sitting at a table next to a 21-year-old who didn't even like wine, and he'd ask the waiter, 'What's the most expensive bottle on your list?We'll have that.' Well, now all those people are back living with their parents."

Wagner says she can feel the town returning to life—Valencia Street's mélange of traditional Latino businesses cheek by jowl with boutiques; the new Muni light-rail line down Third Street; the massive project to redevelop the Mission Bay waterfront; and, perhaps dearest to her artist's heart, the fact that San Francisco will soon boast not one but two world-class museums—the fantastical De Young and the San Francisco Museum of Modern Art.

When I tell Wagner that I'm off to interview hot chef Dennis Leary at his minuscule new restaurant, Canteen, in the Tendernob neighborhood (set between the Tenderloin and Nob Hill), she says, "Tendernob?That's new! Never heard of it." I'm taken aback for a moment, but realize that neighborhoods are springing up so quickly that even the most clued-in residents may have missed a newly minted moniker.

Dennis Leary, who looks like Steve McQueen during his Cincinnati Kid period, opened his 20-seat luncheonette in the former coffee shop of the Commodore, a fleabag recently brought back to life as a budget boutique hotel. When I enter, he's sitting on one of his counter stools, dressed in checked pants and white chef's jacket. Leary was the prize-winning chef at the famed Rubicon in the Financial District (co-owned by Robert De Niro) for six years, so he's the perfect person to ask about San Francisco's reverence for good food. We chat about the city's tradition of culinary appreciation. There's the fact that it was settled by Spanish, Italians, and Chinese (all from food-centric cultures); there's also the city's proximity to some of the best agricultural regions in the world. Then there's the theory that San Francisco has always been a boom-and-bust town, with the gold rush, then silver, then railroads, and, most recently, the dot-coms. ("Restaurants are an expression of good times," Leary explains.) And finally, there are the mavericks like Leary, chefs whose influence branches out across this small-town city.

Canteen, which receives a rave review in the Chronicle two days after we talk, reaffirms Leary's decision to leave behind big corporate jobs. "I wanted a stripped-down experience—no pretensions, good service, serious food," he says. "It's been fun not working for anybody."

Leary says his vision as a restaurateur is particularly suited to his city. "I want to do this with a sense of humor. San Francisco can't carry off something really fancy like New York. I get socialites, a lot of foodies, old bachelor guys who've lived alone for years, a lot of gay couples. It's a real mix."

Even as the city welcomes new ultramodern elements, some people cling to its vintage hallmarks. Surprisingly for such a forward-thinking chef, Leary turns out to be one of these old-fashioned souls. Just as he embraces retro décor and dishes like pot pie at Canteen, Leary loves the sentimental side of San Francisco: the camera obscura at the Cliff House, high on a bluff over the Pacific; the WPA murals in Coit Tower; and the old seal on the floor of the Ferry Building. He sighs. "There's a kind of quirkiness here that refuses to die. You see naked people running down the street all the time here! It's a freak show and I love it." (I think this is pure hyperbole, but the very next day I see three older guys, stark naked, riding bikes on the Embarcadero with FREE SPEECH scrawled across their backs. Certain things about this city will never change.)

After two nights in the dimly lit recesses of the Ian Schrager–owned, Philippe Starck-designed Clift hotel, where I spend my off-hours curled up on a mammoth ivory divan under a faux-mink throw, I move to the Hotel Vitale, a brand-new property on the Embarcadero. If the Clift is about smoldering glamour, the Vitale is about health and sunshine and relaxation: there are complimentary yoga classes and soaking tubs on the roof, the concierge can arrange a Rolfing session upon request, and a video of migrating birds plays in the elevator. Hotel Vitale also has startling 180-degree views that take in the Bay Bridge and the Ferry Building, a landmark so beloved that the legendary Chronicle columnist Herb Caen once observed, "The waterfront without the Ferry Tower would be like a birthday cake without a candle."

The Ferry opened in 1898, and for decades visitors passed through its portals when they arrived in the city by boat. But with the coming of the automobile, the building fell into obscurity; by the 1950's it was being used for humdrum office space. The Embarcadero Freeway was practically the last straw. It went up in 1958 and shut out the tower's light and air for over 30 years. Then something oddly miraculous happened: the 1989 earthquake caused so much damage to the freeway that the city decided to tear it down. Fourteen years later, a splendidly renovated Ferry Building reopened, showcasing—what else?—gourmet food.

Chip Conley, the 44-year-old CEO of Joie de Vivre, the company behind the Vitale and several other boutique hotels in town, agrees to spend a morning showing me around the Ferry Building, where Saturday shopping has become an institution. Conley is anxious to take me to Boulette's Larder, one of his favorite Ferry Building stops, where we ogle the local foodies, who are in turn ogling a vitrine full of quails stuffed with farro and currants. "Alice Waters shops here," Conley whispers reverently. We drop in at Mijita to try the Mexican hot chocolate favored by the Ospitals, then head over to the historic Filbert Street steps on Telegraph Hill, where Conley used to live.

Filbert Street, an almost vertical neighborhood of mid-19th-century cottages, is reachable by a series of incredibly steep flights of stairs. I huff and puff, almost too winded to enjoy the gardens lining the way and the—literally—breathtaking views spread out in front of us. Conley reminds me that this is where Armistead Maupin set Tales of the City, his campy, sex-filled novel of San Francisco in the seventies. "One of the characters was based on Pat Montandon," he says, which is funny: Montandon is Sean Wilsey's birth mother. Small town, indeed.

Conley drops me on Market Street, where I order a delicate silver bracelet from Jeanine Payer, a jeweler with a distinctive style: she engraves sweet sayings in tiny script on her pieces. You'd think her store would be on a picturesque little lane, but she sits just a stone's throw from Old Navy. It's another example of how San Francisco defies expectations—in most cities, exquisite jewelry boutiques are not located next to discount emporiums.

Then I grab a cab to Valencia Street, past used-book shops and feminist bathhouses, and visit 826 Valencia, also known as the Pirate Store, David Eggers's tongue-in-cheek shop and literacy project. Here you can buy glass eyes and striped sailor shirts while contemplating a huge vat that turns out to be an actual tub of lard. But it's not just a funky junk store. In true San Francisco fashion, it has been committed to higher purposes, including writing seminars and other cultural activities (such as hand-shadow demonstrations).

Across the street, and in a radically different frame of mind, Den offers Midcentury Modern furniture. In fact, the whole neighborhood is dotted with various insouciant boutiques. These places have a homegrown, offhand quality, in marked contrast to the neighborhood's restaurants. Here, as everywhere else in the city, the bistros are invariably more lushly appointed than the boutiques.

Before I leave town, I want to make sure I take a closer look at Hayes Valley, which is either incredibly cool or completely overrun with precious shops, depending on who you talk to. Like the Ferry Building area, Hayes Valley was a neighborhood able to make lemonade from the '89 earthquake: when U.S. Highway 101 was damaged and subsequently pulled down, new life bloomed in the raffish quarter, which had previously been cut off from the fancier Civic Center neighborhood. Now there are stores like Alabaster selling Fortuny velvet fabrics, mother-of-pearl frames, and exquisite French Deco breakfronts; and Zonal, where picture frames are made from Iowa barn doors.

I stop by MAC to say good-bye to the Ospitals; it's Saturday afternoon and the space is like a town square, with neighbors stopping in, babies and dogs in tow, to shoot the breeze. I admire a tiny shirt by a local designer who uses pre–Civil War prints for his 21st-century styles, and then fall into conversation with a young dad who tells me I better not dare leave San Francisco without having coffee at Blue Bottle Coffee Co., an artisanal micro-roaster in Hayes Valley with a cult following. As I dive into the windy sunshine I hear him call out behind me, "Be sure to get the ginger scone!"


The Clift
495 GEARY ST.; 800/606-6090 OR 415/775-4700

Hotel Vitale
8 MISSION ST.; 888/890-8688 OR 415/278-3700

Hotel des Arts
Small property bordering Union Square and Chinatown; each room has been painted by an artist.
447 BUSH ST.; 800/956-4322 OR 415/956-3232


De Young Museum

Foreign Cinema
2534 MISSION ST.; 415/648-7600

Glide Memorial United Methodist Church
330 ELLIS ST.; 415/674-6000

151 THIRD ST.; 415/357-4000

Conservatory of Flowers


387 GROVE ST.; 415/863-3011

1855 HAIGHT ST.; 415/831-1200

135 POST ST.; 415/982-1616

323 Sutter St.; 415/982-2213

361 SUTTER St.; 415/837-1442

375 SUTTER ST.; 415/986-4380

500 Sutter St.; 415/398-7897

3685 SACRAMENTO ST.; 415/922-3685

762 MARKET ST.; 415/788-2417

826 VALENCIA ST.; 415/642-5905

849 VALENCIA ST.; 415/282-6646

597 HAYES ST.; 415/558-0482

568 HAYES ST.; 415/255-9307

29 MAIDEN LANE; 415/788-0828



1 Ferry Building; 415/399-0814

With its remade Ferry Building—a mecca for food mavens—and a fresh slate of first-rate restaurants, San Francisco has sealed its reputation as a culinary capital. Many of the best spots are a short walk or cab ride from downtown.

Pizzaiolos pull perfect pies from a wood-fired oven, and patrons gather at the bar, sipping wines from southern Italy and sampling simple but sophisticated Neapolitan dishes such as petrale sole with capers and lemon leaves.
2355 CHESTNUT ST.; 415/771-2216

The small-plates trend was growing tiresome when this Basque tapas restaurant brought it back to life. Grilled meats and marinated seafood in Mini Me portions and rotund sandwiches known as bocadillos make for relaxed, elbows-on-the-table eating that complements the casual atmosphere.
Dinner for two $50
710 Montgomery St.; 415/982-2622

Boulette's Larder
Like a quaint culinary lab, this small open kitchen in the Ferry Building produces sauces, crèmes, and stocks for discriminating home cooks. At night a large farm table (available for group reservations only) becomes a stage for some of the city's most magical meals.
1 Ferry Building; 415/399-1155

Imagine if the Fonz had gone to cooking school in France. What was once a worn-out coffee shop has been transformed into an haute diner by wunderkind chef Dennis Leary, with apple-green counters and canoodle-friendly booths for two. Entrées like veal pot pie are served with flair but without fuss. Dinner for two $50
817 Sutter St.; 415/928-8870

Michael Mina
Meals come in trios—foie gras, scallops, tomatoes—and Modernist presentations at this smart (and beautiful) restaurant, which overlooks the renovated lobby of the city's landmark Westin St. Francis hotel. Ideal for special occasions and expense accounts. Dinner for two $176
335 Powell St.; 415/397-9222

A restaurant worldly enough to serve citrus-glazed salmon in lobster sauce and relaxed enough to deal in burgers too. The cushy, carpeted setting, perhaps the most comfortable in the city, walks a similar line: it invites blue jeans and black ties alike. DINNER FOR TWO $80
470 Pacific Ave.; 415/677-8986

The redial button is required to land a reservation, but Chez Panisse alum Mike Tusk makes it worth the extra work. House-made pastas like pork-and-veal-stuffed agnolotti are as close as cooking comes to art.
1701 Octavia St. 415/775-8500

Slanted Door
Charles Phan's fans have followed his rise from his original place in the dog-eared Mission District to his new home in the gleaming Ferry Building. The food remains the same sharp vietnamese cuisine, light on the grease, heavy on the organic ingredients.
1 Ferry Building; 415/861-8032

George Morrone, a chef never afraid of extravagance, goes for a big change in mood and a slight change in food. The space is intimate, with soft leather touches and latticed woodwork, and the menu, true to the restaurant's name, offers creative versions of the rare and the raw (think ostrich tartare with pink peppercorns).
550 Washington St.; 415/434-3100Town Hall
Brick walls and straight-backed chairs whisper of a luxurious colonial schoolhouse, but the scene at the bar clamors of the Financial District after dark. The menu delivers comforting regional accents: gumbo from New Orleans, roasts and mashes from the heartland, and fennel-rich cioppino that smacks of San Francisco itself.
342 Howard St.; 415/908-3900


Canteen, San Francisco

Comfort food is taken to new heights at this retro-hip diner, run by wunderkind chef Dennis Leary in the neighborhood known as the TenderNob (where upscale Nob Hill meets down-at-heel Tenderloin). Here, in a tiny kitchen wedged behind a lime-green Formica counter, Leary whips up constantly changing menus of hearty, inspired dishes: recent choices include pork-shank confit with chickpeas and mint; roasted duck breast with red cabbage, quince chutney, and lentils; and chestnut soup with porcini oil. The wine list is short and sweet, with six whites, five reds, and one sparkling, and there are usually only a few desserts to choose from (if it’s available, don’t miss the heavenly, light vanilla soufflé)—but nobody leaves here unsatisfied.

Town Hall

The buttermilk fried chicken is a bestseller at Mitchell and Steven Rosenthal’s Town Hall. Along with Doug Washington, the brothers operate in the Meco building, where ship engines were once built, in the SoMa District. The restaurant is easy to spot thanks to its huge vertical lettering on twin white backgrounds flanking the edge, and red awnings marching around the ground floor. Inside are brick walls, a towering ceiling, chandeliers resembling upside-down Queen Anne’s lace, and cushioned booths. Town Hall serves New American cuisine such as pork chops, BBQ shrimp, and tuna tartare. Checks are presented inside books.



Back in 2003, it took clever maneuvering—partitions, flattering lighting, butter-yellow walls, a Murano-glass chandelier—to make this diminutive former Victorian apothecary look so inviting. The dishes on Michael Tusk’s haute-rustic, market-driven menu, though, needed no sprucing—and they’re still sublime. Tusk, an alum of Chez Panisse and Oliveto, puts a northern-California spin on Mediterranean flavors: his house-made chickpea ravioli comes in a pepper-spiced squid sauce, and his Roman-style oxtail stew is subtly seasoned with cloves and cinnamon. Keep hitting the “redial” button to land a reservation.

Michael Mina, San Francisco

The flagship restaurant of the eponymous chef (who runs nine other hotel restaurants around the country) has one of the most showstopping dining rooms in the city. Grecian columns, soaring ceilings, and enormous arched windows frame the linen-clad tables here, where the velvety chairs, carpets, and artwork all echo each other in tones of pearl and opalescent gray. Shoppers fresh from sprees at adjacent Union Square settle in for three-course dinners, where the choices revolve around a single central ingredient (Galapagos shrimp, for example, are prepared a la plancha—grilled, butter poached over basil-infused pasta, and in a crunchy tempura with red-pepper remoulade).


Boulette's Larder

A bustling open kitchen filled with copper cookware and a single communal table serves as the centerpiece of this tiny restaurant, housed inside the Ferry Building Marketplace. Outside, a few additional tables are set up along the waterfront, providing panoramic views of the Bay Bridge. Incorporating fresh seasonal ingredients from local farms, chef-owner Amaryll Schwertner prepares internationally inspired cuisine for breakfast, lunch, Sunday brunch, and private dinners. Brunch is especially popular, with specialties including homemade beignets and inventive egg dishes, such as the Japanese-style scrambled eggs with dashi. An adjacent larder sells everything from handmade chocolates to obscure imported spices.


Sister restaurant to nearby Piperade, this tiny tapas bar is located in Jackson Square just a few blocks from the Embarcadero. Behind a light-green and glass façade, the restaurant contains approximately three dozen seats, including a large communal table set with metallic Eames chairs. Additional tables are positioned beside an orange-painted brick wall illuminated by electric candles. Drawing on Basque traditions, the menu includes dishes like the chilled prawn huevos diablo (deviled eggs) with guindilla peppers and pimentón (smoked paprika). The eponymous bocadillos (traditional Spanish sandwiches) are filled with aged Serrano ham or Catalan sausage with shaved Manchego.


Shelley Lindgren, co-owner of this southern-Italian favorite (named for the highway that runs through Naples), has built a wine list that practically demands exploration; the 350-bottle list is stocked with obscure varietals like Aglianico, Casavecchia, and Pallagrello. But this is no snooty oenophile’s den—the restaurant also hosts weekly Meatball Mondays, where the plates heaped with light, almost fluffy meatballs (chef and co-owner Nate Appleman’s secret is ricotta and bread crumbs) draw everyone from downtown suits to bike messengers. The regular menu includes winning starters such as fava beans grilled whole in the pod and tossed with green garlic and crushed red pepper. And then there’s the famous pizza: its wonderfully chewy crust is made with “00” Caputo flour, the Neapolitan standard.


Top Chef Masters-contender Traci des Jardins serves up Mexican street food at Mijita, located in the Ferry Building on the Embarcadero. A popular dish is the fish taco; the fish is lightly fried, with a crispy outside and moist inside. The restaurant is festive, with bright yellow and red walls, blue tiled counters, and Dia de los Muertos art, but the best tables are outside. These afford an opportunity for people-watching as the tourist mill about and views of the hustle and bustle of the Bay.


Located down an unmarked alleyway in Union Square, Otis is a tiny lounge known for its talented DJ’s, who spin mostly 90’s hip hop and reggae. The bar is downstairs, along with leather sofas, a stuffed peacock, and bright red walls hung with coral and ceramic antlers. Upstairs, a small, usually packed dance floor is surrounded by gold-trimmed white couches and gold leaf etchings of peacock feathers. The bartenders serve award-winning cocktails, craft beers, and Greater Purpose wine, a company that contributes 55% of profits to benefit orphaned children. Two for one happy hour specials last until 8 p.m.

De Vera


Located in Hayes Valley, this home furnishings store has a red-framed screen door and colorful mosaic entryway leading into an equally vibrant interior. Here, owner Russell Pritchard showcases primitive country furniture collected from small towns as well as an eclectic variety of contemporary pieces. Pritchard’s motto is “always repair, never restore,” resulting in high-quality furniture that still has peeling paint, worn edges, and original markings. The ever-changing inventory may include 1930’s metal porch gliders, iron beds, pie safes, and late 19th-century hutches. Modern pieces include sofas and chairs built by a family shop and artwork made from reclaimed materials.



826 Valencia (Pirate Store)

Located in the Mission district, this pirate supply shop was established in 2002 by author Dave Eggers and teacher Nínive Calegari to fund the adjacent nonprofit writing and tutoring center for young students. Chandeliers and nets hang from the wood slat ceiling, and the walls are lined with signs entitled “Guidelines for New Shipmates” and “Uses for Lard.” There’s also a fish tank and a sand-filled treasure box (kids can keep a piece of treasure if they share a joke). The inventory ranges from spyglasses and eye patches to pirate flags, hooks, T-shirts, and belly of the whale escape kits.

Jeanine Payer

“Nothing is worth more than this day,” a quote from Johann Wolfgang von Goethe, is one of many poetic phrases hand-engraved on Jeanine Payer’s jewelry. Located just a few floors beneath her workshop in Union Square’s Phelan Building, Payer’s tiny shop showcases unusual, understated pieces such as Alight, a necklace of five hand-hammered silver butterflies with words from Rumi engraved across the largest wing. Payer and her small team of metalsmiths create three collections each year, some of which incorporate miniature gemstones, vintage photographs, and fabric from Liberty of London. Former customers include Julia Roberts, Johnny Depp, and Susan Sarandon.


Bay Area fashion icon Susan Foslein, owner of this namesake clothing boutique in Presidio Heights, is well-regarded by both devoted customers and the world’s top echelon of designers. The shop’s stark white walls and dark floors focus attention on the mannequins draped with avant-garde fashions, mostly from Europe and Japan. Susan was the first to carry Junya Watanabe outside of Paris and offers lines such as Comme des Garcons, Yohji Yamamoto, and Lanvin. The inventory is comprised mostly of modern classics and emphasizes architectural design. Susan also stocks a small selection of jewelry by Taher Chemirik.

Three Bags Full

Established in 1979, Three Bags Full is one of the most renowned knitwear stores in the nation. Behind a black tile and glass storefront, the interior is lined with handmade sweaters from the United States, England, France, Australia, and Italy. Well-known lines include Marion Foale, Muir & Osborne, Jane Wheeler, Willow, and the Three Bags Full label, which is the most affordable. The styles tend toward classic solids and may include light cashmere shrugs, sleek cotton blazers, and chunky cable knit sweaters. It takes approximately 100 hours of labor to knit one Marion Foale sweater, so expect to pay accordingly.

Wilkes Bashford

Selling high-end clothing in Union Square since 1966, Wilkes Bashford is one of the most renowned fashion icons in the nation. He was the first to introduce Italian designers such as Armani to the United States, and he continues to offer the best in classic couture, from Oscar de la Renta to Kiton and Brioni. Bashford’s seven-story townhouse shop also carries an extensive collection of handmade men’s shoes by Bontoni and Gravati. The Wilkes Bashford shopping experience includes on-site custom fittings, complimentary coffee and wine, and personalized styling suggestions from the knowledgeable staff. In 2012, it kicked off a top-to-bottom renovation.


Influenced by modernist architecture and graphic design, Babette clothing is known for its sophisticated colors, geometric shapes, and functionality. Owner Babette Pinsky began designing in 1968 and rose to fame in the 1980’s thanks to her signature pleated raincoat. She uses microfiber from artisan Japanese mills and oversees production at her factory in order to ensure high-quality products. At this Union Square shop, Pinsky showcases five annual collections featuring variations on her pleated look—from long, slim skits to palazzo pants and button blouses. The clothing transitions well from day to evening and is flattering to most body types.

Lang Antiques

Even the storefront window of Lang Antiques in Union Square will make you pause in wonder at the glitter of gold and gems. Inside, the cases are overflowing with more than 7,000 pieces of heirloom jewels, from Victorian and Edwardian jewelry to Art Deco, mid-century, and contemporary styles. Lang is also known for one of the best selections of wedding rings, including such unique pieces as a 1920's diamond and emerald Art Deco ring and a marquise-cut diamond ring with platinum filigree. Since opening in 1969, Lang has been best known for its fine antique and estate jewelry, although the store also carries pocket watches, cuff links, men's jewelry, and accessories such as engraved cigarette cases and cameo boxes.

Amoeba Music

Amoeba Music on Haight Street is a must for music lovers: 24,000 square feet packed with 2.5 million new and used CDs, DVDs, video games, and vinyls. This converted bowling alley houses every genre, from rock and jazz to hip-hop and Japanese pop to electronica and reggae, with an emphasis on the experimental. Collections include musicians such as Sun Ra, Zappa, Derek Bailey, and Merzbow. Amoeba also hosts artist's signings and live shows on the "psychedelic Victorian living room"—recent celebrity visitors have included Sonic Youth, Ozzy Osbourne, and Anthrax.

M.A.C.—Modern Appealing Clothing

The go-to store for cool, brainy fashions from Martin Margiela, Dries Van Noten, and Zucca, M.A.C. is also a shop that champions local designers. Brother-and-sister owners Ben and Chris Ospital often bring unusual fabrics back from trips overseas for SF labels like Dema, Amy Sarabi, and Podoll to work with. For instance, one of Dema’s classic shifts appears here (and only here) in Belgian lace instead of the usual cotton. And that canvas bag you’re given to carry your purchase home in (and, hopefully, reuse)?It’s an artist-designed limited edition.

Tip: M.A.C holds two brief, unadvertised sales per year—they’re in early January and late June.

Conservatory of Flowers

The Conservatory of Flowers in the Golden Gate Park is beautiful in itself: The manicured lawns and gardens surround this wooden Victorian conservatory that is one of the oldest in the world. It's divided into four sections: aquatic plants, highland tropics, lowland tropics, and potted plants. The highland tropics include delicate orchids and lush ferns while the main attractions of the aquatic plants are the Amazon lilies, which can grow to six feet in diameter. Special exhibits are frequently displayed, such as a recent "wicked plants" presentation about deadly, infamous plants like the strychnine tree. Docent tours are available most days at 11:00 a.m., 12:30 p.m., and 2:30 p.m., and admission on the first Tuesday of every month is free.


The San Francisco Museum of Modern Art has been the premier West Coast spot for modern art since 1935, with over 33,000 works from Modernists and contemporary artists. SFMOMA exhibits painting, photography, sculpture, architecture, and media arts, including important pieces by artists such as Henri Matisse, Ansel Adams, Mark Rothko, and Diego Rivera. The museum has just completed a three-year building expansion by Norwegian architecture firm Snøhetta, tripling its gallery space—all the better to display acquisitions like the Fisher Collection of 20th-century masters.

Glide Memorial United Methodist Church

From one of the "best known pulpits in California," Reverend Cecil Williams leads the Glide Memorial United Methodist Church through an uplifting and energizing service every Sunday morning. The voices of the famous GLIDE ensemble choir rise above the nearly 2,000 people in attendance who come from all walks of life—including such famous faces as Bill Clinton, Oprah, and Sharon Stone. The church also works to serve the surrounding Tenderloin community with 87 service programs such as daily free meals, a health clinic, and family support classes. Services begin at 9:00 a.m. and 11:00 a.m., so plan on arriving thirty minutes early to claim a seat.

Foreign Cinema

Better than stale popcorn, the Foreign Cinema in the Mission serves up a full oyster bar and California/Mediterranean-influenced dishes with the movie. Enjoy a meal in the dining room or move to the outdoor patio with a movie screened on the high brick wall. Features include foreign and indie films such as Man of Iron and Shadow of the Vampire. While the menu and wine list change daily, some fine choices include the fruits de mer—oysters, clams, crab, and crayfish with four dipping sauces—or the herb-crusted chicken with garlic mashed potatoes.

Hotel des Arts

The hostel style of the Hotel des Arts does not draw customers with its luxury or amenities; instead, people come for the location and avant-garde art. No matter what is on your agenda, the hotel's Bust Street location is steps away from Chinatown, North Beach, Union Square, and the financial district. The lobby serves as a gallery for contemporary artists; a recent show included Brazilian artists such as Regis Silva and Vera Costa. Out of the 51 rooms, 36 are "painted" rooms, which have been completed by local artists. The Jet Martinez room is filled with lapis lazuli blue and gold-leaf plants, while whimsical fairy-like creatures populate the Kelly Tunstall room. Even the courtyard's murals are filled with pudgy birds and scaly flowers.

Clift Hotel

In 2001, Ian Schrager took over this 1915 Theater District landmark (it’s also close to the not-so-scenic Tenderloin), and the entire city agonized over what he might do to the beloved Redwood Room. Today, the bar looks better than ever, and the 363-room hotel (now part of the Morgans group) has been fully Schragerized: a dimly lit lobby littered with art furniture, lavender-hued corridors, and guest rooms done in restful beiges, grays, and more lavender. (The orange Lucite cubes flanking each bed echo the color of the Golden Gate Bridge.) The old TV’s have been switched out for flat-screens, which helps dispel a faint 1990’s air. Perhaps the miniblinds could go, too.

Slanted Door

They say the third time’s the charm, and so it is for the third branch of this top-notch local temple to neo-Vietnamese cuisine. The location is superb: the vast, stylishly industrial space, filled with varnished cypress tables, sits at the back of the restored Ferry Building (window-side diners can watch ships going by). And chef Charles Phan’s menu more than lives up to the view; his fresh, clean flavors infuse dishes ranging from a perfect (if familiar) green papaya salad with chopped peanuts and herbs to creative concoctions like a chicken clay pot with caramel sauce, chiles, and fresh ginger.