By Adrien Glover
July 02, 2014

Gimmicky packages and marketing campaigns are far too common in the travel business, which is why we love it when we hear about a hotel tie-in that is fresh, edgy, and captures the artistic spirit of a destination—for real.

The Hotel Palomar, in San Francisco’s Union Square neighborhood, is partnering with Inked Magazine Creative Director Todd Weinberger and Contributing Writer Jennifer Goldstein to create a tattoo getaway package. (This is not a misprint.)

For collectors or newbies, the offer includes two nights accommodation, the Tattoo Artists' Guide to SF, a consultation, and a session with one of three rising tattoo talents in the Bay Area—all of whom work wonders in ink. But this isn’t your grandpa’s dancing hula girl. Think tribal, all-American, and “neo-traditional” designs.

As a cheeky bonus, the package also includes a boozy drink at the hotel’s super-sexy bar, Dirty Habit, to numb the pain.

When booking the Needle & Thread Count Package use rate code TATTOO.

Adrien Glover is deputy digital editor at Travel + Leisure.