As chairman and CEO of a global hotel empire, J. W. “Bill” Marriott, Jr. knows hospitality. He tells T+L what it’s like to be the ultimate repeat guest, his favorite room-service snack, and more.

Q: What was your first job?
I used to make hot-fudge ice cream cakes at my parents’ Hot Shoppes restaurant in Salt Lake City. The trick was to leave a little indent for the whipped cream and cherry on top.

Q: How can we welcome more foreign travelers to the United States?
Regulations regarding visas need to be fixed. Travel is an important economic engine, and a stay at a hotel is an export.

Q: Marriott recently collaborated with Ian Schrager on the new Edition brand. Where is the company going next?
We have two Edition hotels opening in Miami and London over the next two years. And in China, we have 56 hotels open and 34 hotels under construction, including two Ritz-Carlton hotels.

Q: In 1948 your family started vacationing at Scottsdale, Arizona’s Camelback Inn—which celebrates its 75th anniversary this month. Why do you keep going back?
We love the casitas with the private pools where the kids can swim; it’s like having your own house. And you don’t have to worry about a dress code.

Q: What’s your spa ritual there?
I practice Pilates and get massages.

Q: Do you have a favorite room-service order?
A club sandwich is as good as it gets.