If you thought 12-12-12 was a big deal, think again. The Ski Areas of New York (SANY) have announced the 10-10-10 promotion, offering 10,000 ski lift passes for $10 each on January 10, 2013. That's an incredible savings, given that day passes for adults generally run from $45-70 at most New York mountains.

It’s a little-known fact that New York has more ski areas than any other state in the U.S. And with over 20 of them participating, such as Whiteface Mountain in the Adirondacks and Belleayre Mountain in the Catskills, 10-10-10 offers loads of wintry-fun options. January 10th is a Thursday, so why not make a long weekend out of it?

To take part in 10-10-10, buy your passes now through January 9, 2013 at, and then hit the slopes on the 10th.

Peter Schlesinger is an editorial intern at Travel + Leisure.