If too many guidebooks and too little time is your dilemma, then try, a new travel web site that customizes simple but stylish city guides for women on the go. For now, guides are available only for San Francisco, though ones for Los Angeles, San Diego, New York and Las Vegas are due out this summer, and Chicago, Houston, and Miami, later this year.

I took the site for a quick test trip, choosing a "Girlfriend Getaway" from the pull-down menu (other trip types include “Tots in Tow,” “Romantic Escape,” and "Biz Meetings"). Then, narrowed down my personal preferences in a questionnaire: What kind of budget am I on? What activities do I like? Did I want a restaurant that's "sexy cool" or for "something to celebrate"? (Um, both!) Up popped a list of (female-friendly) hotel, restaurant, and activity recommendations.

The site still has a few bugs to iron out. When I clicked the "On a Budget" option, duplicate hotels appeared in the results, and the selection was limited (though I suppose that's the point), but the graphics were sharp and the writing edgy enough to make me feel up-to-pace with the hip and cool.

Soon to come: SJF's Travel Perks, which include exclusive discounts and freebies (think complimentary Francis Coppola Sofia mini champagne packs and fitness guides from the Athletic-Minded Traveler). And, also look for "Save-me” concierges, on call at your city of choice and at the ready for any type of travel emergency, whether it be retrieving lost luggage or scrambling for last-minute dinner reservations.

Lisa Cheng is an assistant research editor at Travel + Leisure.