The rideshare service Lyft—which debuted last year exclusively in San Francisco—recently launched in 24 new markets. Now, the app connects the world’s largest network of on-demand rides with people who need a lift.

Despite nationwide attempts from city governments and taxi companies to regulate the proliferation of ride sharing, Lyft has clearly taken off.

“Anytime there’s something new,” explained Lyft’s Director of Communications, Erin Simpson, “you’re going to have challenges to overcome.”

Strict safety measures and a strong sense of community have helped Lyft leap past the controversy—for now. Yesterday’s expansion is proof that everyone from California to sleepy corners of New England wants access to an affordable, easy ride.

In addition to spreading from major urban metropolises to smaller towns—including Albuquerque, Raleigh, and Buffalo—Lyft is reaching out to new users by lowering their prices 30 percent.

“We’re committed to making it easier to get around town and explore local culture,” said Simpson. “Our goal is to connect people and foster conversations.”

And what could be a better conversation-starter than the iconic, magenta mustaches adorning the grills of Lyft-approved vehicles?

According to Simpson, it may not be long before these eye-catching symbols of community transportation appear on European boulevards or Asian avenues.

Melanie Lieberman is an editorial intern and a member of the Trip Doctor News Team. You can follow her on twitter at @LittleWordBites.