This Luxury Travel Service Promises to Make You the First Person to Experience Something
If you have the travel bug and thousands of dollars to spend, there’s a luxury service that can take you to all your bucket list destinations in one trip.
Since it first launched in 2012, VeryFirstTo has been offering elite travelers the chance to have envy-inducing products and experiences before anyone else.
For those who want to be the “very first to” go on a vacation that is unique, perhaps record-breaking, and logistically difficult to organize, the London-based company has collaborated with tour operators and travel agencies to do the heavy lifting for you.
These travel packages cater to wanderlusting trailblazers with passions and interests of all kinds: animal lovers chasing the most exotic wildlife destinations in the world; cocktail enthusiasts yearning to go on a bar crawl to dozens of world-famous speakeasies; foodies who want to eat at all 118 Michelin 3-star restaurants.
If it wasn't clear already, the experiences don’t come cheap.
The “Most Stunning Wildlife Destination” package, for example, comes with a hefty price tag of $373,000. For that price, you get to go on a four-month journey to 17 destinations across seven continents, including the Amazon Rainforest, the Galapagos Islands, Okavango Delta in Botswana, and Australia’s Great Barrier Reef. And, after a day full of swimming with sharks or hanging out with giant pandas, you get to rest and recharge in the comfort of a five-star hotel.
Or, for $256,000, you can go on a three-month-long journey to the filming locations of iconic movies like “Bravehart” (Glen Coe, Scotland), “Lost in Translation” (Tokyo, Japan), and “Indiana Jones and The Last Crusade” (Petra, Jordan). Included in the price are private, guided tours at 20 filming locations in 10 countries, and luxury hotel stays at each destination.
Can’t imagine treating yourself to a six-figure trip? You can also send your dog on vacation for $61,000 — personal chef and aromatherapy bath included.
VeryFirstTo isn’t trying to cater to just any traveler: The company, along with the brands and tour companies they work with, serves the early adopters, wealthy influencers eager to stay ahead of trends.
“First, this audience has an insatiable appetite to buy things,” founder Marcel Knobil told Travel Weekly. “Second, they’re not price-sensitive. They don’t ask how much it is. They ask, ‘When can I have it?’ or, ‘When can I do it?’ Most importantly, especially in the age of social media, they really influence those around them.”
And to experience “truly exceptional travel” that has “never been done before,” as Knobil says, the price point may be worth it.