Maine Lobster
Credit: Portland Press Herald/Getty Images

Summer is almost here, which means it's time to start planning your summer vacation. And what better place to go than Vacationland itself — the state of Maine.

The Maine Lobster Marketing Collaborative (MLMC) this week launched its first-ever waitlist for Maine New Shell Lobster. With it, the collaborative also included the chance to win a lobster-filled weekend in Portland followed by deliveries of lobster from Maine to your doorstep all season long.

Though the competition is cool, this is really all about educating people on one of Maine’s best kept culinary delights: New shell lobster.

“Many don’t know that Maine Lobster has a peak harvesting season when lobsters molt their hard exterior shells to make way for a new softer shell, resulting in Maine's favorite lobster—sweet, succulent Maine New Shell Lobster,” the collaborative said in a statement. “So, we’re helping spread the word with our lobster-lovers waitlist.”

To find out when exactly new shell lobster season begins, the collaborative created the, where fans of the tasty delight can sign up and get notified when peak season arrives.

According to the collective, the list works thanks to the very diligent Maine lobstermen who are hauling traps daily. When the lobstermen notify the collective its time waitlist subscribers will be the first to know when their traps are full of New Shell.

And, as a bonus, when you sign up for the waitlist you’ll be entered to win the ultimate “Season of Maine Lobster” prize, too.

Each subscriber of the list will be entered to win the grand prize – a weekend in Portland for the winner and a guest to learn how to haul traps and taste fresh-caught Maine New Shell Lobster. Then, the winner will also receive on-demand deliveries of fresh New Shell, shipped from Maine to your doorstep, all summer and fall long.

The prize includes two round trip flights, two nights in Portland, two spots on a lobstering excursion with Lucky Catch Cruises, lunch for two at Portland Lobster Co, a $100 gift card for dinner at Eventide Oyster Co., and up to $2,000 worth of Maine New Shell Lobster products shipped to your doorstep. Sounds like one delicious competition to us.