Lined with bars, clubs, and galleries, Hollywood Boulevard is making a comeback as the center of the Los Angeles social scene. The most surprising new spot on the block?A bowling alley. With 12 sleek lanes edged in mini-runway lights, a retro purple- and pink-neon lounge, and a rockin' DJ, Lucky Strike is turning a sport once associated with cheap beer, monogrammed shirts, and rented shoes into the year's hippest diversion. Among its most celebrated regulars are Adrien Brody, Cameron Diaz, and Bruce Willis, who hosted his daughter Rumer's 16th-birthday bash here. Six giant plasma screens broadcast video art by up-and-coming graphic artists; there's also a nosh menu of pizza, panini, and salads from Along Came Mary, one of Tinseltown's top caterers. The lanes have become such a smash that a second location has opened in the city of Orange, just south of L.A., and plans are in the works for more outposts across the country. Dig out those designer bowling shoes from a few seasons back. Lucky Strike Lanes, 6801 Hollywood Blvd.; 323/467-7776;
—Richard Alleman