By Gabrielle Blitz
December 20, 2013

A picture is supposedly worth a thousand words. But when it comes to an Instagram photo, the worth may be more like 100,000 (dollars, not words).

The Instagramers Gallery is an initiative that is not only creating the world’s biggest online photo gallery, but the largest photography prize in history. There will be a $100,000 Grand Prize for the best Instagram photo in the world and a daily prize of $1,000 for the best photo of the day.

The online gallery is becoming a thriving art community that is supported by a physical gallery in Miami and soon one in Madrid.

The Grand Prize is awarded by a jury comprised of well-known personalities in the photography industry and will be chosen from the daily “Photo-Day Prize” finalists. The competition has already started and will run through April 30, 2014.

The premise of the gallery is: “Know the world. Share the world”—for $100,000, that seems easy enough to emulate, right? If you’re nodding yes, stop what you’re doing and start sharing your world through the frames and filters of Instagram.

Gabrielle Blitz is the Associate Social Media Editor at Travel + Leisure.