By Gabrielle Blitz
July 24, 2014

Hyatt realized that social is a behavior but questioned how to make it part of their business. The answer? Hyatt is going to provide the materials that will inspire action both online and off, in the hopes that social media will give their offline initaitives legs.

Last year with #InAHyattWorld, properties engaged with travelers face-on, handing out umbrellas during a rainstorm in Dallas, opening doors around New Orleans, shoe shining in London, or passing out cookies in Melbourne.

Building on this program's hype, Vice President of Digital Strategy, Karen Dawson, has set out to make Hyatt a social business and one of the ways they’re enabling this is through an internal digital guide for employees, which will cover topics such as social strategy, measurement, case studies, and best practices. The resource will evolve over time so that everyone can learn about the social space at the same rate that it evolves.

Gabrielle Blitz is Associate Social Media Editor at Travel + Leisure.