By Melanie Lieberman
July 17, 2014

For the third year, Travel + Leisure's Social Media in Travel and Tourism (SMITTY) awards is recognizng the brands and companies transforming the industry with their online innovations (think digital concierges and exclusive social giveaways).

To help you leverage the digital boom on your next trip and cash in on the latest social currency, we tapped four platform experts for their outreach strategies and insider tips.

This week, viral Instagrammer and photo app developer Cole Rise shares his tricks for creating epic travel photos with serious regram potential.

How To Take Cooler Instagram Photos

Use third-party apps to manipulate color, add text or graphics, or even “warp a panorama into a tiny planet,” suggests Rise, who claims to have tried them all. Now, try Rise’s first app, Litely, and its subtle, film-inspired filters.

Accessorize. Get a waterproof case for adventurous underwater shots, a wide-angle lens for landscapes, and an extra battery pack, “for those long days of shooting while using your phone to find your way around.”

Find the not-so-obvious angle. “Capture a new perspective in a popular place,” Rise says, citing one of the world’s most photographed landmarks, the Golden Gate Bridge. “Most people take photos of the entire bridge.” Instead, zoom in on the ochre rivets, or the thick, braided cables.

Check back every Friday this month for guides from award-winning director Jon Chu, Twitter’s Head of Travel Mike De Jesus, Renee Blodgett, founder of We Blog The World, and viral Instagrammer Cole Rise.

Melanie Lieberman is the Editorial Projects Assistant and a member of the Trip Doctor News Team. You can follow her on twitter at @LittleWordBites.