For Gucci creative director Frida Giannini, trips to Brazil’s fashion capital are often packed with work events—but she still makes time to visit her local haunts.

Eat & Drink

“The ground-floor bar at the Fasano is at once old-world and modern; it’s a memorable place for a drink,” Giannini says. For dinner, she reserves a table at Figueira Rubaiyat, which sources fish from southern Brazil and is a design landmark. “A beautiful 150-year-old fig tree envelops the space.” Skye Bar, on the rooftop of Hotel Unique, is another must. “It’s the perfect place for a stunning view at the end of the day.”


The Fundação Maria Luisa e Oscar Americano, which houses 17th-century paintings inside a Midcentury building, offers a “real look at Brazil’s past and present,” Giannini says. To see works by modern Brazilian artists, she heads to Museu de Arte de São Paulo. “It has such striking architecture. The open space beneath the museum is always alive and busy.”


While in São Paulo, Giannini prefers to sport the local footwear: “Havaianas is a mandatory stop.” Another essential? JK Iguatemi Mall. “This is where we debuted the Gucci Museum’s traveling exhibition ‘Forever Now’.”

Kate Betts is the author of Everyday Icon: Michelle Obama and the Power of Style.