How Dream Destinations Differ Between Women and Men
Apparently gender affects destination choice.
If you think you know how gender roles play out on the road, think again. Hitlist, the fare search site that got its start as the Tinder of travel—swipe right for a destination you want to visit; swipe left for one you'd rather reject—has just released data on what separates female travelers from their male counterparts. What they found after analyzing data from 75,000 travelers: gender influences far more than your ability to pack a dozen pairs of shoes in a carry-on suitcase or navigate maze-like roads. It also affects where you want to go and why.
For instance, women show a far greater interest in Europe—the continent represents 60% of the destinations that they put on their bucket lists compared to just 20% for men. Where do gents prefer to go when traveling internationally? Forty percent say Asia (versus a mere 5% of women). Less surprising is the heavy male interest in visiting Germany and the Netherlands, where sports and beer reign supreme.
Another trend: women are partial to culture-rich destinations, like Italy and Greece, while men go for more traditionally metropolitan hubs (think Toronto and Hong Kong). This plays out domestically, too—here in the U.S., smaller cities like Nashville and San Jose attract more female travelers than male, while heavy hitters New York and D.C. are more popular among guys.
The data doesn’t quite suggest what might drive these tastes, but it’s possible to draw a few hypotheses. For one thing, the cities favored by women happen to be perfect for bachelorette parties and girlfriend getaways, while men might be thinking more about their appetite (for both restaurants and booze). The destinations chosen by women are also more suggestive of leisure travel—which could mean that men are more interested in extending work trips than their female colleagues.