On a mission to explore Amsterdam's fashion-forward neighborhoods, Lynn Yaeger takes to the streets of one of Europe's most walkable cities. What she finds is anything but pedestrian
Pierre Paradis Designer heels and handbags at Shoebaloo, in Pieter Cornelis Hooftstraat.

This is the only place in town with really, really high fashion!" Ileen tells me as she wraps up my Dries Van Noten dress. I've been in Amsterdam just two hours, and I've already bought something at Van Ravenstein, a boutique with a reputation so cutting-edge, I'd heard about it in New York. Ileen, who has a halo of angelic curls and speaks five languages, engages me in a lively conversation about the rest of Van Ravenstein's stock: the stringy Balenciaga bags; the curious coats, courtesy of Holland's avant-garde duo Viktor & Rolf. When I ask her where else in town I should go to shop, she laughs and says, "All of it is right around here! Nine Little Streets is full of great places. Oh, and I suppose you must also go to P.C.," by which she means Pieter Cornelis Hooftstraat, a three-block stretch near the Rijksmuseum that is Amsterdam's answer to Madison Avenue.

I've planned on P.C. for first thing tomorrow, but right now, near death from jet lag, I drop into Café Luxembourg on Spui Square. This place is everything a European café should be: it has a vast wooden counter spread with international newspapers, and round tables outside where you can linger for hours over a single aquavit. I button my coat a little tighter, take my place at one, and watch the passing scene: A stream of well-dressed commuters pedaling home on bicycles (even more numerous here, it seems, than in China). A troupe of acrobats who suddenly arrive and put on a show in the middle of the street. The line of cars that waits patiently as the performers twist and leap.

Next morning, I'm out early to explore the Nine Little Streets, which fan out around three of Amsterdam's most heart-stoppingly lovely canals. The waterways are bordered by rows of stately town houses; their gabled roofs give the neighborhood a storybook quality. I never quite succeed in counting nine streets, but I do find the jaunty shops Ileen promised. I also make the gaffe, more than once, of trying to enter a private home that I've mistaken for a store; the Dutch eschew curtains and fill the tall windows of their town houses with everything from slick kitchen appliances to goofy toys.

Amsterdam's designers, I quickly realize, have a talent for combining the practical with the whimsical. My first stop is the handbag store of Hester Van Eeghen, who excels at unlikely color-pairings: her purple leather rugby bag sports lime piping($243); a short-handled calfskin satchel weds milk chocolate to raspberry($457). On the same block, ML Collections offers leopard-covered stools where you can perch as you contemplate the goods, which include roomy, fuzzy black winter coats cheered up with startling blocks of red, just the thing to brighten northern Europe's abbreviated winter days.

Across the street, BLGK stocks the resolutely postmodern efforts of a collective of jewelers. The shop's name is composed of the original owners' initials—"Only B has left," the proprietress confesses. Here, an unembellished square ring combines three silver bands with one gold($213); a pearl necklace ($545) is further romanticized with a cameo pendant.

The more I dig, the more the quirkiness surfaces: at Klamboe Unlimited, the entire stock consists of canopies made from mosquito netting. These have been dyed orange and pink and enhanced with silvery charms, and are meant to hang in stylish bedrooms that have never seen a fly (from $35). At Art & Fashion, the owner declares proudly that she and her husband built the beamed space practically with their bare hands, then adds, "At first we wanted only art here, but art is difficult, so I thought, Why not art and fashion?" Why not, indeed?Now the whitewashed walls hold rotating exhibitions by emerging modern artists, and the racks display clothes by French, Italian, Dutch, and Brazilian designers, including embroidered net blouses and a denim jacket whose back has been replaced by a lattice of crystals and chains ($160). Perhaps my favorite outpost just off Nine Little Streets is Trunk, with its mix of beaded Moroccan slippers, mirrored picture frames, Indonesian faux-coral bracelets, vintage Dutch tablecloths, and pink flowerpots, all of which spill into the tiny Rosmarijnsteeg out front.

Among the shopping capitals of Europe—and I've made their delectation my specialty—Amsterdam shines in exceptional ways: the stores are charmingly varied (chains have yet to eclipse stand-alone shops); the people are unbelievably friendly and speak perfect English; and, perhaps most appealing, you can walk everywhere. I set off, on foot, toward P.C. On the way, I stop at the Frozen Fountain, Amsterdam's temple of contemporary interior design. Although the idea of shipping home the red-and-black metal Art Moderne armoire ($1,942) is briefly tempting, I content myself with a set of marbleized egg cups ($5.50) that I could have sworn were porcelain until I touched them and realized: they're rubber.

Just past the Rijksmuseum I find P.C., even before I check the map; there's a Cartier on the corner. After playing that fun travel game, seeing how much my favorite Cartier watch costs in every corner of the globe (no cheaper, alas, here), I troll P.C., which turns out to be full of familiar faces—a Louis Vuitton, a Ferragamo, a Gucci—and one wonderful homegrown addition, Shoebaloo, a store with a space-age interior straight out of The Jetsons. The floor gleams with a greenish glow, and though the undulating shelves yield the usual suspects—Dior heels, Prada boots—there is also a pair of iridescent green Dirk Bikkemberg sneakers, more evidence of Amsterdam's enthusiasm for Belgian fashion designers (Antwerp is less than two hours away).

En route to my hotel, I walk down Nieuwe Spiegelstraat and Spiegelgracht, where flags reading ANTIEK fly in front of nearly every store. I cannot resist stopping in at Ans Hemke-Kuilboer, where a Victorian diamond-and-sapphire fleur-de-lis brooch wants to come home with me; sadly, it is tagged at $12,500, which means we won't be traveling together anytime soon.

Back at my hotel, I collapse, but soon enough the siren call of Amsterdam's infamous red-light district beckons. It certainly provides a contrast with the quiet chic of the Nine Little Streets: teenagers crowd the bridges, many of them actively inhaling that other merchandise for which Amsterdam is so famous. In all, the neighborhood strikes me as a schoolboy's fantasy of vice, with nothing really dangerous going on, despite the illicit trappings.

Oddly enough, there is more than one upscale shop in the area. A block away from a porn supermarket is Capsicum Natuurstoffen, a pristine emporium where glass shelves fairly burst with ikat coverlets ($104) and smocked cotton kimonos ($238). The American owners became fascinated with textiles while traveling in India and opened the shop in 1975. Capsicum doesn't carry synthetics, and the proprietors are involved in a number of India's social service projects: "Fair trade is very important to us," a saleswoman tells me earnestly.

I have my heart set on a visit to Droog Design, Amsterdam's famously frisky collective, known for developing arcane but useful products and for nurturing young talent. Unfortunately, when I arrive at their headquarters I find out that they are in the midst of moving and the showroom is shuttered. So I'm not able to examine any of the products—the stemware made to resemble Bubble Wrap, the knotted chairs by Marcel Wanders—I've heard so much about. (Droog has since opened a larger shop on Staalstraat, just a few blocks away.)

One of the odd, appealing things about this city is that a block or two from the red-light raunch, the town reverts to the dignified grace that characterizes the vast majority of its streets. Wandering away from those scarlet-lit windows, I find Grimm Sieraden, a consortium featuring 30 jewelers, including Ela Bauer, who takes copper wire, silver-plates it, and adds melted car-window glass for a bit of dazzle. The stunningly original results include earrings ($73) that look like gossamer fishing nets.

The next day is Friday, when the weekly secondhand-book market is held in Spui Square. It's very well organized, but you can still leaf freely through the Dutch children's primers and 19th-century English novels without making a purchase. (Warning: Don't try this in Spain! There, dealers practically slapped my hands when I tried to fondle the merchandise.) Next I stop into the department store Maison de Bonneterie, an amazing architectural relic, like a miniature Galeries Lafayette, with stained-glass windows and a monumental curved staircase. Alas, there's not much to buy at Maison, although a few doors down Jan Jansen has plenty of reasonably priced, Dutch-designed footwear—plaid booties, puckered ballet slippers—that is perfect for this walking, biking city.

Luckily, my own shoes are flat, since I'm off to spend the afternoon in the Jordaan, a once-raffish working-class enclave that has become a magnet for young designers. At Goldstrasse, I am mesmerized by a ring ($268) made of silver, aquamarine, and a swatch of fur, and get involved in a long talk about how you train to become a goldsmith in Holland; at Eva Damave, I linger over the store's trademark patchwork sweaters ($366), hand-sewn of brightly colored square panels. I am still debating whether one of these pullovers will make me look like a female Hans Brinker—in a good way—when I stumble upon the shop of Richard Walraven, who works at his bench right in the store and has built an international reputation crafting silver and gold for more than 20 years. I am enchanted by his designs: the spare, geometric cutlery; the attenuated silver candlesticks; and, especially, the necklaces. One looks exactly like a paper chain; another seems composed of straightforward circles until Walraven shows me that the "circles" are intricate, interlocking loops. He explains: "When you look at one of my pieces, I want you to have a question: How does it work?" The northern light is fading outside the window, and although I know there are many, many shop thresholds yet uncrossed, the laid-back atmosphere of the Jordaan is infectious.

Suddenly, Walraven leans into his showcase, retrieves a necklace, and deftly unhinges the apparently permanently fused links. He could be talking about Amsterdam's retail scene, and the works of all the young designers I've seen, when he says, smiling, "You think it's simple, but it's not."

LYNN YAEGER is a contributing editor for Travel + Leisure.

Ans Hemke-Kuilboer
67 NIEUWE SPIEGELSTRAAT; 31-20/624-6285

Art & Fashion
259 HERENGRACHT; 31-20/423-3736

28 HARTENSTRAAT; 31-20/624-8154

Café Luxembourg
22-24 SPUI; 31-20/620-6264

Capsicum Natuurstoffen
1 OUDE HOOGSTRAAT; 31-20/623-1016

Droog Design
7A/B STAALSTRAAT; 31-20/523-5050

Eva Damave
51C LAURIERDWARSSTRAAT 2E; 31-20/627-7325

Frozen Fountain
629-45 PRINSENGRACHT; 31-20/622-9375

89 ELANDSGRACHT; 31-20/420-2095

Grimm Sieraden
9 GRIMBURGWAL; 31-20/622-0501

Hester Van Eeghen
37 HARTENSTRAAT; 31-20/626-9212

Jan Jansen
42 ROKIN; 31-20/625-1350

Klamboe Unlimited
232 PRINSENGRACHT; 31-20/622-9492

Maison de Bonneterie
140-42 ROKIN; 31-20/531-3400

ML Collections
5 HARTENSTRAAT; 31-20/620-1216

Richard Walraven
70 HAZENSTRAAT; 31-20/622-5221

80 P. C.HOOFTSTRAAT; 31-20/671-2210

12 ROSMARIJNSTEEG; 31-20/638-7095

Van Ravenstein
359 KEIZERSGRACHT; 31-20/639-0067

Café Luxembourg

Located on a square, this spacious place draws a largely local crowd with its modest pricing and easy-going, cafe environment. The interior is high-polished dark wood throughout, with a long bar and intimate tables. Sandwiches are the focus at lunch, and a small number of meat, fish, and pasta dishes are offered at dinner, like fried fillet of guinea fowl or fresh pasta with prawns. From noon to midnight, there is a snack menu with items like croquette balls and farm cheese—nice complements to an afternoon lager or cup of strong Dutch coffee. There is live music at times and, when weather permits, sidewalk seating.