Disneyland Secures Permits for the Next Expansion: Marvel Land
The theme park has officially secured the permits it needs from the city of Anaheim to continue construction on Marvel Land, The Los Angeles Times reported. According to the newspaper, the attraction will include a retail outlet, a microbrewery, and a character meet-and-greet area, among other attractions.
Disney explained a bit about the upcoming Marvel land in 2018: “The new themed land will be anchored by the popular Guardians of the Galaxy – Mission: BREAKOUT! at Disney California Adventure park, which has become the highest-rated attraction at Disneyland Resort since its 2017 opening. The Guardians of the Galaxy will be joined by Spider-Man and the Avengers in what will become a completely immersive Superhero universe.”
The expansion should come as no surprise, considering the popularity of the Marvel movie universe is now worth.
According to the LA Times, the construction permits Disney acquired assess the value of the work so far at more than $14 million. By comparison, the Star Wars: Galaxy’s Edge expansion cost a reported $1-billion.
Since buying the Marvel brand in 2009 for $4 billion from Lucasfilm, Disney has slowly begun integrating its characters into its brand, according to TravelPulse. The company added Captain Marvel as a Disney Cruise Line character. Disney Cruise Line also added Star Wars, Marvel day at sea, and Disneyland Paris has plans for its own Marvel-themed hotel, along with the Iron Man Experience.
TravelPulse reported that Disney’s first Marvel-themed ride debuted at Hong Kong Disneyland in 2017. Hong Kong is expected to open more Marvel-themed attractions in 2023, while Walt Disney Studios Park in Paris is planning its own Marvel madness by 2020, and at the Epcot park in Florida will open a Marvel area in 2021.
However, there is one bit of bad news with the Marvel land. In order to make room for the park, Disneyland had to demolish its pre-existing A Bug’s Land area, which features characters from the 1998 movie “A Bug’s Life.” It began the process of deconstructing A Bug’s Land in September. But, at least with this Marvel update, bug fans will have Spiderman to look forward to, right?