Disneyland passholders can expect free swag, exclusive merch, and so much more.

By Stacey Leasca
Updated March 11, 2020
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In February, Disney parks announced new pricing for annual passholders. At the time, the parks announced that an annual Disneyland pass would increase in price between four and eight percent. The Select pass increased from $399 to $419 and the Premier pass increased from $2,099 to $2,119. Though an increase in pricing is less than ideal, at least now we’re learning the passes come with a few new adorable perks to make it all worth it.

According to the OC Register, Disney’s new AP Magic perks program allows annual passholders to pick up free swag, buy exclusive products, and even invites them to participate in special events.

The AP Magic perks, which kicked off on March 2, include a few items that make the new price point seriously worth it, including after-hour ride times, new photo ops around the park, exclusive character meet-and-greets, movie sneak peeks, and even pre-sale tickets, according to Disney.

Credit: David McNew/Getty Images

The Mouse House added, annual passholders will also get discounts on food and beverage offerings, along with discounts at Disneyland Resort hotel stays. And, throughout the year, Disney will share a few “commemorative surprises, unexpected delights and tons of family fun.”

But wait, there’s more.

Disney also unveiled an “AP Corner,” which offers passholders collectible magnets, buttons, and other collectible Disney goods for free. Passholders are also now eligible for two Disney California Adventure Food & Wine Festival giveaways, happening April 2-12 and April 13-19.

And, as the OC Register noted, Disneyland opened up the brand-new Alfresco Tasting Terrace cocktail bar in Disney California Adventure in January just for Disneyland annual passholders and their guests. So yes, you’re paying a bit more, but the return on investment for those who love Disney appears to be pretty great. To stay up-to-date on all the additional perks make sure to follow Disney’s Annual Passholder Twitter account, where goodies, treats, and discounts are announced almost daily.