Erdem Moralioglu at his studio in London
Credit: Carol Sachs

Fashion designer Erdem Moralioğlu, the man rumored to be creating Megan Markle’s wedding dress, was born in Montreal to a Turkish father and an English mother. It’s no surprise, then, that his floral-print fashions — from the floor-length gowns beloved by Sienna Miller, Claire Foy, and other actresses, to last year’s capsule collection for H&M — pair the colorful abundance of a Victorian garden with Arabian Nights allure. The designer moved to London in 2000 to attend the Royal College of Art and launched his namesake label five years later. His favorite London shops reflect the same eclectic sensibility that informs his craft: a passion for art and literature and an embrace of both classic design and Midcentury Modernism.


I have so many things from Sigmar. The owners, Nina Hertig and Ebba Thott, collaborate with the Viennese workshop of Carl Aubock on some extraordinary pieces, like a biomorphic ashtray. For the Erdem flagship store I picked up a wicker chair by Nanna Ditzel and a bent-plywood chair by Alvar Aalto.

Mayfair/West End

Heywood Hill has a wonderful mixture of new and vintage books. It’s a stone’s throw from the Erdem store, and I try to sneak in as often as I can. The last time I was there I bought a catalogue of David Hockney drawings and a first-edition Evelyn Waugh book.

Selfridgesis a London institution. It has everything under one roof, from furniture to luggage. And the most amazing food hall. Drake’s is my go-to for clothing. It always has something beautiful. I wear its tweed jackets with a pair of slip-on Vans that my fiancé bought me from Dover Street Market near Trafalgar Square, which I admire for its incredible curation. Also, on the top floor of Dover Street is a branch of Labour & Wait,which carries a fantastic collection of practical household objects.


For art supplies, L. Cornelissen & Son is a hidden gem near the British Museum. It’s been around since 1855. I draw all of my designs, and I go there to buy my sketchbooks, mechanical and charcoal pencils, and watercolors from a German paint supplier called Schmincke.


Donlon Books is very close to where I live, and has a unique selection of fascinating art and photography books. Conor Donlon, the owner, is always going to Japan and bringing back interesting first editions. I recently bought a kimono catalogue from the 1970s full of little fabric swatches. Momosan Shop stocks lovely objects and housewares, from blown-glass vessels to locally made ceramics. It’s the perfect place to find a gift for someone. After a busy day, I enjoy the roast chicken at Bistrotheque. It’s near Vyner Street, which is where a lot of the best modern art galleries are located. On a Thursday night it’s packed with people stopping by after an opening.

Orange Line

Spotlight: Erdem

The fashion label’s flagship store at 70 South Audley Street in Mayfair, which opened its doors in 2015, was designed by Moralioğlu’s fiancé, architect Philip Joseph. A curving marble staircase unites the boutique’s two floors; works by Hockney and Jean Cocteau are from Moralioğlu’s personal collection. But the true showstoppers are the clothes: luxurious, inventive, and appealingly exotic.