Dreams Do Come True: FAO Schwarz Is Coming Back to New York City
Your childhood dreams are soon to be fulfilled.
Whimsical toy retailer FAO Schwarz is coming back to Manhattan, the Commercial Observer reports. Now we can all relive our childhood memories of gaping in awe at the magnificent toy paradise and acting out the famous giant piano scene from “Big.”
The former FAO Schwarz had to close its doors in 2015 because of rising rent. The retailer had been sold to Toys ‘R’ Us back in 2009, but was sold off again to ThreeSixty Group in October 2016.
Now, it’s reclaiming a spot close to where its last flagship store was. The old, magnificent FAO Schwarz once occupied several floors in the GM Building on Fifth Avenue. While their new location is significantly smaller (19,000 square feet compared to 61,000 square feet), it will be in a prime location at 30 Rockefeller Plaza.
The new store will be where the current NBC Experience Store is, which is being replaced by the network’s lobby store.