The Lincoln Park neighborhood has always been a beauty—tree-lined streets, lake views, Victorian town houses—so it's no wonder that cosmetics boutiques keep moving in. North Halsted Street, the main thoroughfare, has become radiance row. Endo/Exo Apothecary (No. 2034; 773/525-0500) sells hard-to-find brands in an old-world shop with a pressed-copper ceiling. • An outpost of Boston-based Fresh (No. 2040; 773/404-9776) entices with resplendently wrapped scented soaps and skin-nourishing makeup concocted from natural ingredients. • At Origins (No. 2130; 773/871-0702), the stroller set is sure to make the baby-care line one of the biggest sellers. • The loftlike Essentials & More (No. 2154; 773/665-9450) has unusual labels like Maven, the brainchild of two local biochemists who believe that looking good is an exact science: they make a shade of foundation for every skin tone imaginable.