What’s the newest cause celeb?A-listers are lending their names to beauty products that protect your looks—and the world.


Kate Hudson

The Cause: Endangered Species

The Product: David Babaii for WildAid (db4wildaid.com; from $11.95), hair products created by the Hollywood hair stylist and Hudson favorite, are free of petrochemicals.

Who it Helps: Ten percent of the proceeds benefit WildAid, an organization that helps save endangered species around the world.

Brad Pitt

The Cause: New Orleans Housing

The Product: Kiehl’s Aloe Vera Biodegradable Liquid Body Cleanser (kiehls.com; $16.50), packaged in a recycled-plastic bottle, is made with aloe, glycerin, and coconut oil.

Who it Helps: All profits go toward eco-friendly projects, such as building affordable housing in New Orleans’s Lower Ninth Ward.

Lauren Hutton

The Cause: Women in the Amazon

The Product: This year’s addition to her makeup line, Passport to Brazil (laurenhutton.com; $60), uses ingredients—Brazil-nut oil, guava—sourced in the Amazon.

Who it Helps: Hutton donated $10,000 to the Luz Foundation, which empowers Amazonian women.