Celeb-Inspired Vintage E-Postcards
Who She Is: Splitting her time between New York and London, with an Italian passport to boot, Pavia Rosati—who was the executive editor of DailyCandy for nearly a decade—has always been a go-to person for travel tips. “I once planned a honeymoon in Greece for my intern’s brother’s best friend’s cousin, whom I never even met!” she says—fodder for her recent venture.
Her Big Idea: The new website Fathom compiles vintage-style e-postcards—complete with personalized snapshots—from celebrities, trendsetters, and regular folk in the know. The result is a lively, opinionated travel blog with a fun, retro feel. “We’re all for edited, user-generated content,” Rosati says. Up next? A mobile app with guides for everywhere from Buenos Aires to Beirut, plus an online boutique that’s meant to be “a one-stop shop for all your travel needs.”