By Travel + Leisure and Travel + Leisure Staff
November 12, 2014

Every business traveler knows the routine: land at the airport, get into a rental car and spend the night at the same sort of hotel room you’ve walked into a thousand times before.

But what if a business trip could be as unique and personal to you as your friends, your hobbies, your family—and everything else in your life? Will the future bring us personalized hotel room amenities, or a choice of rental car catered to the customer's lifestyle, whether eco-friendly or luxurious?

In other words, can your business trip reflect who you are a person?

That's the question posed to industry executives by Peter J. Frank, T+L’s director of editorial product development, at a panel last week co-hosted by Fortune magazine and sponsored by Emirates. Watch the video to see how George Fleck, vice president of global brand management for Starwood's Le Méridien and Westin, and Rob Moore, the senior vice president and chief technology officer of Hertz, are positioning their companies at the forefront of business travel.

In another clip from the panel, Moore and Fleck talked about industry disruptors like Uber and Airbnb. And be sure to check out the results of the T+L/Fortune Best in Business Travel survey.