The All-you-can-drink Tequila Train Now Comes With Custom Cocktails and an Elevated Open-bar Experience
The Jose Cuervo Express resumed service last Saturday, debuting a new elevated experience.
All aboard the tequila train with an all-you-can-drink bar — now offering a new elevated experience.
Yes, it’s not just legend: The tequila train, more formally known as the Jose Cuervo Express, travels between the western Mexico city of Guadalajara and the community of Tequila, which the Mexican Secretariat of Tourism called a Pueblo Mágico (or Magic Town).
The train started up its motor again last Saturday, Dec. 5, debuting the Elite experience, which includes a ride in the new Elite Wagon, a luxurious wood-paneled car with 37 passenger spaces (currently capped at 24 due to pandemic precautions), floor-to-ceiling windows, and two lounge areas. Guests in this service class also receive a new line of custom cocktails, as well as access to a Premium Bar with Reserva de la Familia, in addition to Tequila Maestro Tequilero, Centenario, 1800, rum, vodka, and whiskey.
If that’s not enough indulgence, the experience also comes with a three-glass educational Reserva de la Familia tasting led by a tequila expert, regional snacks, on-board entertainment, a lottery game, an agave fields visit, and — when conditions are safe — a trip to Latin America’s oldest distillery, Jose Cuervo’s La Rojeña. In the meantime, a virtual production discussion will take place with a walk-through.
For $166 per person, the 11-hour journey starts at 9 a.m. in Guadalajara — and you can choose from either a morning or sunset train experience, with the other leg of the journey by bus. (Sunday departures may also be offered upon request.)
“Traveling by train is a wonderful experience, but if you want to live a completely memorable adventure, then you will love this new proposal from Jose Cuervo Express,” the site explains, touting the “impressive beauty of the landscape” taken in from the “completely new comfortable spaces.”
Other service classes are also available, starting at about $114 per person, with an open bar (minus the Reserva de la Familia selections) and snacks, an educational tasting, an agave fields visit, and Loteria Mexican bingo. For those looking for a deeper dive into the process, Mundo Cuervo also offers A Day in the Agave Fields, which includes bus transportation to learn more about the agave growing process, as well as a traditional meal with an open bar.