The Southwest-AirTran Merger: What It Means to You (Maybe, Sorta, Not Really)
Everyone's all worked up – one way or the other – about the news that low-fare Southwest Airlines is buying AirTran for $1.4 billion. Just in case you're not sure if this is good or bad news for travelers, I decided to round up some of the headlines and "expert" quotes that followed the announcement.
Yes, I was just as confused as you'll be.
"After Southwest buys AirTran, fares may rise" – Boston Herald
"Southwest-AirTran merger could lead to higher fares" – Chicago Tribune
"Consumers will be the big beneficiaries" – MarketWatch
"Southwest AirTran Merger Is Good for Airlines, Bad for Consumers" – The Atlantic
"Southwest Purchase of AirTran Good for Passengers, Expert Says" – Global Atlanta
"Some [experts] are predicting as the airline industry consolidates, higher fares will be the result." – AOL Travel
"Southwest attendants: AirTran deal is 'good news'" – USA Today
Smart Traveler Mark Orwoll is the International Editor of Travel + Leisure.