By Gabrielle Blitz
June 13, 2013

Eight hundred bottles of alcohol, 1,600 pounds of food: this is the typical amount consumed on a weeklong European river cruise. But how does the vessel actually get from the shipyard to the river to the point of serving you dinner? We sent Nilou Motamed behind the scenes with Viking River Cruises in Germany to find out—and produce an exclusive backstage video.

The video is just one example of bonus T+L content you can get just by sending a tweet. In the magazine’s July issue, Travel + Leisure teamed up with Amex Sync from American Express, our parent company, to give readers special access to additional experiences. When you tweet hashtags found in the July issue, you’ll be able to unlock tips, restaurant lists, videos, and more.

If you’re hungry in the City by the Bay, you’ll be able to unlock our Foursquare guide to San Francisco’s best new restaurants by tweeting #TL4sqListSanFran.

For a good laugh and some holiday cheer, tweet #TLSMITTYsVid to watch Canadian airline WestJet’s video of a Christmas flash mob taking over their airport waiting area. The viral video won a 2013 T+L Social Media in Travel & Tourism Award (SMITTY), announced this month.

Planning a trip abroad? Listen to the Trip Doctor’s simple trick for saving money on international airfare—just tweet #AmexpubTLAirfare.

And of course, if you want to watch a cruise ship being built, tweet #TLVikingCruiseVid and watch our behind-the-scenes video with Viking River Cruises.

Gabrielle Blitz is an Associate Social Media Editor at Travel + Leisure.