By Maryam Montague
November 17, 2014
Alvaro Leiva

If you need a respite from the madness of shopping in the Marrakesh souks with all of their requisite haggling, the industrial zone—also known as Sidi Ghanem—might be the place for you. This neighborhood is not particularly photogenic, as it contains many of the city’s factories and ateliers. It’s also a 20-minute trip from downtown Marrakesh, so you’ll have to drive or take a Grand Taxi to get there. However, the area has boomed in recent years, with both local and foreign designers setting up studios and shops here. So not only will you see wares that you’ll find nowhere else, you might also get to meet the designers themselves. Prices tend to be a little higher, but they are mercifully fixed. When you tire of shopping, stop by Le Zinc for a glass of wine or a chic, French-bistro-style lunch. Here are some of my favorite shops.

Maison Fenyadi

If you can go to only one shop in Sidi Ghanem, make it Maison Fenyadi. This spacious two-story shop unites the brands Amira Bougie (chic candles), Akkal (modern pottery) and Via Notti (luxury linens). There’s a nice large selection that changes colors and/or styles with the season. I shop here regularly!

L. Landon

French designer Laurence Landon brings Art Deco chic to Moroccan craftsmanship. Her showroom is awash in glamorous beveled glass light fixtures and shimmering mirrored candle holders. I ordered custom lamps from her for my own hotel, Peacock Pavilions, and you’ll see her work in the Four Seasons bar in Marrakesh.


This atelier features perhaps Marrakesh’s most elegant (and interesting) weaving. Products include handwoven wall hangings, curtains, poufs, cushions, as well as small gift items like toiletry bags & slippers. Many products come in neutral tones and soft metalics, such as taupe, black, silver and pale gold. Love!


The French designer behind this fashion atelier favors fun designs made with patterned African wax cloth and deconstructed vintage furs. You’d have to see it to get it but it’s very fashion-forward, giving you that distinctive I have style and I know it look so desirable, whether you are in Marrakesh or New York.

Magasin Generale

I’d spend all my money here if I could. This shop has a curated and gorgeous collection of furniture, objects and linens with a stylish colonial vibe. Think leather couches, African photography and indigo throws. This is the go-to spot for owners of upscale courtyard houses in Marrakesh.