Millennials Are Going on the Same Vacations Because They’re Too Tired to Research
If you’re like other travelers out there, your trip planning extends far beyond blocking off your vacation days and searching for a flight. You have to also spend some quality time thinking long and hard about what you really want out of your vacation.
Are you looking for adventure? Food? Culture? Or, are you just looking to relax?
Once you’ve figured out all of that, you can move on to the task of narrowing down the places you’d like to go based on your time and budget.
And if all that research sounds exhausting, you’re not alone.
Specifically for Millennial travelers, researching for a vacation is particularly overwhelming, according to a study by Hotels.com, TravelPulse reported.
Millennial travelers reportedly experience a “net lag” or “scroll fatigue,” which is a sort of malaise, boredom, or disinterest that comes with endlessly scrolling and researching for their vacations, according to TravelPulse.
On average, according to the study, Millennials spend eight hours of research on their vacation, but experience this “scroll fatigue” after only 40 minutes.
Simply put, Millennials are just plain tired...of researching for their vacations.
This figure is especially daunting considering that Millennials are also less likely to take a vacation in the first place, with 56 percent of young professionals saying they won’t take time off work for fear of projects piling up.
So, Millennials are fairly overworked in the first place, and if they do manage to try to take a vacation, they end up becoming overwhelmed by the tedious task of having to plan the trip.
In addition, according to TravelPulse, the study found that one in eight travelers spent more than 15 hours researching before booking, and about 22 percent of Millennials considered about 11 different vacation options. That’s enough to make any age group overwhelmed.
According to the data, 42 percent of Millennial travelers described researching for vacations as one of their biggest stresses. So, it comes as no surprise that 51 percent ended up going on a vacation to somewhere they already went before just to avoid the research.
But even though research may be intimidating, Millennials are more willing to prioritize travel than other age groups. They just want some help to do it. According to the study, 40 percent were willing to pay more on their vacations just to avoid research, and 38 percent would consider paying a friend or travel agent to do the task for them, up to an average of $134. Who knows, perhaps this means Millennials are bringing back travel agents.