What Hyatt’s New Loyalty Program Will Mean for Frequent Guests
Members will earn five points for every dollar spent on stays, dining, and spa treatments.
Hyatt Hotels is making big changes to its loyalty program for frequent guests.
As of March 1, 2017, Hyatt Gold Passport will be replaced by a new program called World of Hyatt. The biggest adjustments are in how members can accrue points and achieve elite status.
Under the new program, guests will earn even more points from purchases. Similar to Gold Passport, loyalty members enrolled in the World of Hyatt will continue to collect five points for every dollar spent during a hotel stay and accrue points for food and beverage purchases and spa treatments during their stay. Now those additional points can be used to advance to a higher elite tier. Members can still reach elite status by achieving a minimum number of room nights, but the number of individual hotel stays will no longer be counted in the new program.
Business travelers and event planners will continue to earn points by attending qualifying meetings or events, such as conference or trade shows hosted at a Hyatt property, but now they will be able to use them to advance through the new tier system.
The three new tiers in the World of Hyatt program replace Gold Passport’s previous two levels of Platinum and Diamond elites.
To reach “Discoverist” status, Hyatt guests must stay for 10 qualifying nights or earn 25,000 base points. “Explorists” must have 30 qualifying nights or 50,000 base points, and “Globalists” must accumulate 60 qualifying nights or 100,000 base points. Under World of Hyatt, all elite members will get a room upgrade upon arrival, when available.
As before, points can be redeemed for free hotel stays with no blackout dates (subject to availability), as well as room upgrades, dining, and spa services, but members can also transfer points to friends and family who are in the program.
There’s also a unique new perk: Free nights will be awarded for staying at five different brands. Hyatt operates 667 hotels and resorts in a portfolio of 12 brands, such as Andaz, Hyatt Centric, and The Unbound Collection.
“We built World of Hyatt on insights we learned from our guests, identifying more opportunities to increase our engagement with members across our portfolio,” said Jeff Zidell, senior vice president at Hyatt. “The program will deliver on exactly what our members want—a broader range of benefits and more attainable rewards to experience with the most important people in their lives.”
Hyatt says the transition to the new program will be seamless: Starting Jan. 1, 2017, any points accrued by loyalty members will count toward elite status in World of Hyatt. The Gold Passport program will remain in effect through Feb. 28, 2017.
Members who re-qualify for Diamond status for 2017 will be made Globalists, while those that don't will be made Explorists. Platinum members will be made Discoverists. The company says current elite members under the Gold Passport program will be notified of their new status by March 1.