KFC Sunscreen
Credit: Courtesy of KFC

The scent of sunscreen may remind you of sunny days spent at the beach, not the wafting fried chicken smell of a KFC.

Unless it's fried chicken-scented sunscreen, which is now—unfortunately—a thing.

The fast food chain introduced a sunscreen called “Extra Crispy” to promote their chicken recipe of the same name. The result: People ate it up. The sunscreen sold out in two hours after it was released online on Monday.

The brand released a commercial of sorts hyping the new product, asking people: “Do you want to smell like fried chicken, but you're just not hungry?” Well, no, but we're still intrigued:

You may recognize a familiar face—yes, that's George Hamilton—playing an incredibly tan “E.C. Colonel.”

“E.C.” as in Extra Crispy, of course.

Erika Owen is the Senior Audience Engagement Editor at Travel + Leisure. Follow her on Twitter and Instagram at @erikaraeowen.