Marijuana is officially—and legally—a tourist attraction in Colorado. Now, an enterprising hospitality group is setting up pot-friendly bed-and-breakfasts for visitors looking to take in the local color (which is undoubtedly green).

The Mary Jane Group
Credit: The Mary Jane Group

The Mary Jane Group is the first cannabis hospitality company to exist (legally, anyway) and they are determined to do it right with their so-called Bud + Breakfast twist on the traditional B and B.

The “canna-tourism” group currently has properties in Denver and Colorado Springs, as well as a Grateful Dead-themed B & B in the ski town of Silverthorne, where guests can sample some of Colorado’s finest at the hotel’s “bud bar” between runs down the slopes in nearby Vail.

The group’s Denver location, The Adagio, features six private suites where guests can partake in the state’s legal weed in the comfort of a hotel suite. The hotel even offers discount coupons to local dispensaries, so guests can choose their favorite variety—although the hotel staff is happy to make recommendations. The Adagio’s restaurant offers a chance for guests to start the day with a so-called wake and bake breakfast where “eggs are cracked and bowls are packed.”

The Mary Jane Group
Credit: The Mary Jane Group

Stop by for happy hour—which start at 4:20 p.m., of course—for the opportunity to pair marijuana with an appetizer and a glass of wine. “We try to create a social environment, an environment when all the guests can come together and enjoy cannabis,” said The Mary Jane Group founder Joel Schneider. “It’s really an incredible experience.”

To further relax, check out the hotel’s spa where they offer cannabis-infused massage therapy. “We put a lot of money into our facilities,” said Schneider. “We try to provide a unique experience in the highest-quality hotel.”

The Hotel San Ayre in Colorado Springs features suites, rooms, and private cottages all within walking distance of the city’s famed sites like the Garden of the Gods, Red Rock Canyon Park, and Old Colorado City. The hotel has a B.Y.O.M. policy, meaning guests should swing by one of the state’s marijuana dispensaries before checking in or see if one of the other guests is willing to share, which Schneider swears is the norm. “Typically guests leave marijuana, there’s a pay-it-forward situation,” said Schneider.

As marijuana is legalized in more states, the company is looking to expand. “We’re constantly looking at properties in Colorado, as well as in Washington and Oregon. Our hands and feet and eyes are on the pulse of the industry in the states where [marijuana use] is becoming recreational,” said The Mary Jane Group founder Joel Schneider. “The ideal plan for us is to be in Portland or Seattle and then expand from there.”

The hospitality group’s mission is not only to provide comfortable accommodations for guests, but to also help make sure that canna-tourists can responsibly enjoy cannabis and cannabis-infused products. “We are knowledgeable on the various strains and we try to educate the guests,” said Schneider. “We also show them different ways to smoke marijuana or enjoy edibles. My staff is very educated on consumption and usage and are a resource for our guests.”

As canna-tourism grows, The Mary Jane Group is seeking investors to make sure they are poised to corner the market on the canna-lifestyle hospitality sector, making strides in an industry that is trailblazing in more ways than one.