Stop the madness.

By Jessica Plautz
Updated: October 25, 2016
Getty Images/Lonely Planet Images

Two men were playing Pokémon Go in San Diego when they walked off a cliff.

Yes, really, according to the Encinitas fire department, who responded to a call made by lifeguards at the scene.

Crews found one man about 50 feet down the cliff, and the other about 80-90 feet, reports NBC News. The pair were transported to a local hospital, but their condition has not yet been released.

Although Pokémon Go, an augmented reality game, has a stern warning to players to pay attention to their surroundings, there have already been mishaps. People are playing while driving, playing while walking through traffic — basically doing everything you should not be doing when you are staring at your phone.

And while players are putting their lives in danger, museums, landmarks, and businesses are grappling with how to handle the craze. The Holocaust Museum is one of many establishments that are asking people to refrain from playing on the premises.

If you've succumbed to the Pokémon Go frenzy, remember to prioritize your safety over catching them all.