By Samantha Shankman
September 30, 2015
Credit: Courtesy of JetBlue

Earlier this month, JetBlue Airways plastered New York bus shelters with ads that were (surprise!) actually super-sized prize vouchers. Pull the paper on the ad (as it instructs onlookers to do), and find certificates redeemable for Jets tickets to free flights.

The great news? JetBlue is doing it again, installing vouchers on 181 bus shelters throughout all five boroughs throughout the week of October 5.

Credit: Courtesy of JetBlue

Some of the hot-ticket prizes hiding in plain sight are tickets to local sporting events, gift certificates to local eateries like Blue Marble Ice Cream to Saxon & Parole, and tickets to attractions like the One World Observatory.

And as for the most enticing perk of them all: JetBlue included several round-trip flight vouchers to Caribbean destinations, as well as JetBlue Mint tickets from New York’s JFK to L.A. and San Francisco.

How does it work? On the back of each ad, there will be a JetBlue #NYCTakeoff Game Prize Code. Winners can go to and submit the code to redeem their prize.

Now this is something we’re willing to get up early on a Monday for.