How to Make a Custom Snapchat Geofilter for Your Next Trip
Spice up your snaps with a customized geofilter.
Users can make two types of custom geofilters: community and on-demand. Community geofilters can be submitted by any user to highlight landmarks, universities, and other public hotspots. On-demand geofilters, meanwhile, can be purchased by businesses or individuals for branded events or spaces.
Here's how to make one:
Download a template
Travelers creating an on-demand geofilter have two options: make a completely unique design, or build a geofilter online using a Snapchat template.
To design a filter on Adobe Photoshop, head to Snapchat's website and click on the geofitlers tab on the top header. For community geofilters, you'll find a page explaining specifications for the file, as well as a tab that says Download Templates. Click there to download the Adobe Photoshop template.
On the "Use Your Own" option, you'll see a link for downloadable templates for Photoshop, which range from birthday messages to anniversary greetings. If you'd prefer to create a geofilter online, click Create Online, where you'll see designs for birthdays, celebrations, and weddings. Each category has a variety of filters, colors, and fonts.
Create your design
Be sure you're following Snapchat's specific guidelines when designing (think: keeping your geofilter local rather than covering an entire country, state, or province). Additionally, all graphics used on community filters must be 100 percent original—no logos or trademarks of any kind—except in the case of college or university logos submitted by authorized school officials. Snapchat also prohibits the use of photographs or hashtags.
For on-demand filters, users must have to have the necessary rights and permissions for any business names, logos, or trademarks.
Be sure you upload the image as a transparent PNG Adobe Photoshop file with a width of 1080 pixels and a height of 1920 pixels, and that the file is under 300KB.
Once your design is ready, you can upload the file to Snapchat. For community filters, you’ll be asked to include your name, e-mail, and provide details about why the location is important to you. Snapchat reviews all community filters for approval. You'll then create a geofence—the geographic boundary where your geofilter can be used. Simply click on the map and drag the arrows to frame the area.
On-demand geofilter designers will be directed to a calendar, where you can select how long you'd like your geofilter will be available. Afterward, you create a geofence: the price will decrease or increase based on the size of your zone. Prices for on-demand geofilters start at $5 for a geofence of 20,000-square-feet. The cost will also increase the longer you intend to use the geofilter.
Finally, submit your image for approval. Snapchat will typically respond to on-demand filter creators within one business day—perfect for that totally spontaneous trip to Paris.