A Guy in Dubai Spent $9 Million on a License Plate for His Rolls-Royce
Emirati high-rollers are spending big on personalized license plates.
This story originally appeared on fortune.com.
Dubai-based Indian property developer Balwinder Sahni considers himself “a simple man”—his two Rolls-Royce cars with single digit license plates not withstanding.
According to the Independent, Sahni paid $9 million during a government auction for a highly coveted number “5” license plate. He is one of several high-rollers in the United Arab Emirates doling out large sums of cash for single digit license plates.
This isn’t even Sahni’s first. According to CNN, he spent $6.7 million to obtain a number “9” plate in a government auction last year.
Although, Sahni’s payments are quite large, they pale in comparison to the $14 million an Abu Dhabi businessman paid at a charity auction for a license plate baring the number “1” in 2008.
For Sahni, the money he spends is a form of charity—in a country with no income tax—he sees his contribution to the UAE government auctions as a public service.
“I believe in giving back,” he told CNN. “This city has given me a lot.”