London Looks to Attract Riders to River Thames Cable Cars With Champagne and Live Music
London's transportation officials have submitted a proposal to allow alcohol on the cable cars across the River Thames.
If approved, passengers taking the 10-minute trip on the Emirates Air Line would be able to get champagne from bars and platforms at each end of the 300-foot-high crossing.
Additional features would include film screenings, live music, and events like karaoke and disco nights at a nearby terminal.
Transportation officials created the proposal in an effort to draw more people to the service, as figures revealed that only around 4,000 passengers use the cable cars per day, while the service has capacity to carry up to 2,500 people each hour in its gondolas.
There are several concerns regarding the proposal, including the potential for drunken people to fall out of the cable cars as well as the effects the change could have for those living in residential areas nearby.
Talia Avakian is a digital reporter for Travel + Leisure. Follow her on Twitter at @TaliaAvak.