This is how you make “See you in the Northern Territory” a controversial slogan.

By Erika Owen
November 08, 2016
Northern Territory Australia Tourism Campaign
Credit: Photo Illustration: Mariah Tyler Images:Ignacio Palacios/Getty Images/Lonely Planet Images

If the success of an ad campaign were measured by the number of jaws that drop in response to it, this Northern Territory campaign out of Australia would win an award.

The region is well known for their, um, shocking slogans, like the “Where the Bloody Hell Are You” campaign from 2006—but it's safe to say this one sets a new bar.

The campaign, titled “CU in the NT,” is urging travelers to visit “the top end,” which they promise is “different than the bottom end.”


The campaign's Facebook page is basically a photo album of one stunning shot after another featuring destinations in the Northern Territory. The region is best known as the setting for “Crocodile Dundee,” but this campaign could change that.

Are you into it? Fans of the risqué phrase can even buy t-shirts with the logo. One thing's for sure—when you see an ad like this, you can't un-see it.