Behind the Filter: the Dirty Little Secrets of Travel Instagrams
Filtering is in fact the final and most crucial stage of the Instagram travel photo. It comes after the pretty scene has been chosen and (if necessary) prop-styled, and the dozen or so pics you snapped from varying angles have been edited down to one somewhat perfect image—say, of you and a friend atop the Vatnajokull glacier, in Iceland.
It’s a landscape dramatic and other-worldly, to be sure. It’s what you’ve flown halfway around the world and taken a three-hour car ride to witness with your own eyes. And yet your photo is underwhelming, somehow. The craggy ice field lacks vivid definition. The composition is tilted by several degrees. As tends to happen upon glaciers, the sky is drably overcast, something you would correct if you knew the first thing about photography.
You could post the photo as-is; it would document the real moment. But it wouldn’t signal to your followers that your life right now is a waking National Geographic expedition. This is where the magic comes in, in the form of adjust, brightness and saturation; and X-Pro II or Hefe; and, if still more photoshopping is needed to achieve max cinematic effect, an editing app like VSCO or Snapseed.
On beholding the results, even you can’t believe this is the same meh photo. Indeed it isn’t. So when you post to Instagram and the comments pour in from people going, “That looks so amazing!” you comment back, “I know!” And in that moment, the filter version becomes your remembered reality.
Dobbs Ferry, NY
Photo courtesy of @acsbaum
Hotel de Sully, Paris
New York City Skyline
Photo courtesy of @lauraitzkowitz
Blue Hill, New York, NY
Photo courtesy of @Sfirshein
Photo courtesy of @nikkiekstein
Photo courtesy of @florastubbs
Scarpetta at Gurney's Montauk
Early Morning Times Square
Photo courtesy of @BuffaloFlynn
Photo courtesy of @DailyOverview
New York City
Photo courtesy of @Wantedvisual
Photo courtesy of @saraclemence
Photo courtesy of @JanehBishop