With the majority of America’s 18- to 29-year-olds living back with their parents during the pandemic, the company will help cover costs of moving adult children back out on their own.

By Rachel Chang
October 20, 2020
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As the global pandemic spread this year, young Americans living their early years of independence flocked back to living under their parents’ roofs — with 52% of 18- to 29-year-olds living with either one or both of their parents, according to a Pew Research study

In order to encourage adult children to get back out on their own, Yelp will pay 10 winners $2,000 in the form of an electronic gift certificate to help with the costs of moving back out, as part of its “Re-Empty the Nest” campaign, launched today. 

Parents who have an adult child living in their primary residence and "children" 18 years or older who are moving out of their parents’ primary residence can enter, as long as they reside in the contiguous 48 United States and have a free Yelp account with their real name and profile photo. 

Credit: Getty Images/Maskot

To enter, request a quote using the Yelp app for services that would help with the move in the categories of movers, home cleaning, handyman, plumbing, or landscaping. Submit a photo of that quote, along with answering the question, “Why do you need our help?” Ten winners will randomly be selected from eligible entries received by 11:59 p.m. ET on Oct. 30, 2020.

The promotion was partly inspired by the spike Yelp has seen in quote searches for moving services, with 34% more in San Francisco and 22% more in New York from June through mid-August, as compared to the same period last year, the company, which crowdsources local business reviews, said in its release

In a historical context, the statistic of 52% of adult children living at home from June is one of the highest figures the nation has seen. In February 2020, it was 47%, but the previous high of 48% was back in 1940 at the end of the Great Depression, Pew Research says. Figures may have been higher during the heart of the depression in the 1930s, but data wasn’t available. The current percentage represents 26.6 million 18- to 29-year-olds living at home, an increase of 2.6 million since February.