This article originally appeared on BusinessInsider.com.
Turkish Airlines aired a 30-second ad for a new branded film — but people are confused what the ad is about.
The international airline debuted a trailer during the first quarter of the Super Bowl that promotes a six-minute film directed by Ridley Scott. The spot shows a woman running through the airport going through a cat-and-mouse chase with someone on the phone. The spot prompts people to go to the brand's website to watch the full six-minute film.
Turkish Airlines has since posted the full spot on its social accounts.
Immediately after airing, people tweeted that they were either confused about what the ad was about since the ad only shows a confusing clip of the entire ad.