Pierce Brosnan Ordered to Explain Appearance in Tobacco Ad by Indian Court
The court is threatening him with fines or even jail time.
Celebrities often do international commercial work, but it’s not often that their performances, or the products they endorse, land them in hot water.
Pierce Brosnan was hired to appear in a few advertisements in India in 2016. The product, Pan Bahar, was sold as a “mouth freshener” and meant to aid digestion and refresh your mouth after eating. However, Pan Bahar is a mixture of herbs, including tobacco, and is linked with causing cancer, the Indian Express reported.
India has strict laws banning the advertisement of tobacco products, and a court in Delhi has demanded Brosnan explain his appearance in the ad. If Brosnan refuses, he could face up to two years in jail or pay a fine of 5,000 rupees (about $78 USD).
“We have issued the notice to Pierce Brosnan through the company, and also reached out to him via social media platforms,” officials from Delhi's health department told the Indian Express.
Brosnan has already denounced Pan Bahar after learning it may contain tobacco; he claims the company lied to him about its ingredients and misused his image.
According to the Daily Mail, Brosnan’s contract said he was “endorsing ‘breath freshener’ or ‘tooth whitener’ containing ‘neither tobacco, supari, nor any other harmful ingredient.’”